“According to a report issued Sunday by Localytics, a Boston-based mobile analytics firm, Apple sold 3.4 times as many units of the higher-priced iPhone 5S as the 5C during the first weekend of U.S. sales,” Philip Elmer-DeWitt reports for Fortune.
“Globally the 5S outpaced the 5C by a factor of 3.7 to 1,” P.E.D. reports. “In Japan the ratio was even steeper: 5:1”
P.E.D. reports, “By Sunday evening, according to Localytics’ count, the iPhone 5S represented 1.05% of all iPhones in the U.S. and the iPhone 5C just 0.31%. If those ratios don’t change after the early adopters have purchased their phones, Apple may be under some pressure to lower the price of the iPhone 5C.”
Read more in the full article here.
MacDailyNews Take: You heard it here first:
It seems to me that Apple is using the iPhone 5c as a tool to push buyers to the 5s (well, at least those buyers who can grasp a simple value equation). Once Apple gets the customer to the websites or into the stores and the prospective buyer can see and/or hold both phones and learn that they’re only separated by a mere $100, my guess is that Apple figures they’ll have plenty of upsales occurring. Upsales that will boost Apple’s iPhone margins nicely. Oh, BTW, Apple’s going to sell a boatload of both models (and millions of 4S units too)! Are you listening, margin-loving Wall Street? – SteveJack, MacDailyNews, September 10, 2013
Related article:
Why would anyone buy an iPhone 5c instead of an iPhone 5s? – September 10, 2013