“The tech world’s attention will turn to Apple headquarters in Cupertino, Calif. Tuesday, where the company is rumored to debut the enhanced high-end iPhone 5S and the lower-cost iPhone 5C,” John Gaudiosi writes for Fortune.
“‘The loyalty of Apple users is at stake, both the geeks as well as regular consumers,’ said Peter Warman, founder of research firm Newzoo,” Gaudiosi writes. “That’s because the impending launch of iOS 7 will impact users of older iPad, iPhone, and iPod Touch devices. These consumers will be forced to upgrade to a new device because an increasing number of apps or updates no longer will work on the older operating systems.”
Gaudiosi writes, “Warman said Apple is currently the only company in the mobile business with the ‘holy trinity of successful hardware, operating system, and content store’ …Warman said developers flock to, and stick with, Apple because of its superior reach of paying gamers. Apple devices tend to be owned by more affluent households, for example. Consumers stick with Apple because of the number of exclusive games available on iOS. This ecosystem creates a positive feedback loop for Apple… While a refresh will play an important role for Apple, the company is certainly in the driver’s seat in the mobile game. And innovation in new hardware will only help the company that Steve Jobs built.”
Read more in the full article here.