“Between quicker China launches and expanding retail outlets, Apple Inc. has taken a number of steps over the past two years to focus on China, now the world’s largest smartphone market,” Paul Mozur reports for The Wall Street Journal. “The most recent of these steps is giving the country its own iPhone launch event.”
“On Sept. 10, when Apple executives in the U.S. will introduce the company’s newest line of iPhones, Apple will also host an event in the Chinese capital, Beijing,” Mozur reports. “The announcement, which was sent in recent days to Chinese journalists has fed speculation that the company will be making a major announcement for the China market, with most pointing to rumors of potential cooperation between Apple and China’s largest mobile carrier, China Mobile Ltd.”
Mozur reports, “Another possibility is that the new handsets will go on sale in China when they do in other major markets. In the past, Chinese consumers, some of Apple’s most rabid fans, have had to wait for months after the official launch for the phone to come out in the country, leading some to travel elsewhere to purchase phones and bring them back to the country to sell at a premium without the aftersales services one gets from a legitimate Apple purchase.”
Read more in the full article here.
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