“Apple is beginning final preparations to launch an iPhone trade-in program in its retail stores as soon as next month, according to sources with knowledge of the initiative,” Mark Gurman reports for 9to5Mac.
“This trade-in program will allow customers that own earlier versions of the iPhone, such as the iPhone 4S, to bring the phone into an Apple Store and exchange it for a new iPhone model, like the iPhone 5, at a discounted price,” Gurman reports. “On the allure of a trade-in program, Apple CEO Tim Cook said during the last earnings call that he is ‘not opposed’ to such a strategy. ‘I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me,’ said.”
Gurman reports, “Third-party iPhone sales channels like Best Buy, Verizon Wireless, and AT&T have been pushing their own trade-in programs for several months.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]