“Finally, Apple Inc. seems to have taken the mapping business seriously. Reportedly, Apple recently acquired Embark, which offers mass transit information of selected cities in Europe and the U.S. However, the financials associated with the deal were not disclosed,” Zacks Equity Research writes.
“The current deal follows back-to-back acquisitions of HopStop.com Inc. and Locationary Inc.in Jul 2013,” Zacks writes. “These were preceded by the takeover of WiFiSLAM, a provider of indoor mapping application technology earlier this year.”
Zacks writes, “We note that Apple has a knack for acquiring small start-up technology companies that can be synergized with its current product portfolio. Moreover, these acquisitions enable Apple to deliver ready-made solutions and technological know-how for specific problems. We believe that this acquisition policy would benefit the company over the long run.”
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