“Apple may be testing changes to its iTunes App Store ranking algorithms, which see it taking into account app ratings and other new factors in the App Store Top Chart rankings,” Sarah Perez reports for TechCrunch.
“Whether or not the changes are more experimental in nature or indicative of a larger overhaul of how apps are ranked in the Top Charts is not yet known,” Perez reports. “However, these changes have resulted in apps losing and gaining in position without a corresponding increase or decrease in app downloads.”
Perez reports, “Previously, the App Store took into account download volumes and velocity as the two largest factors that determined an app’s rank, the firm noted in its report. But now how well consumers actually like the app could be coming into play.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]