“Back in 2010, 3G device sales in North America outpaced China and India by 185 million vs. 114 million. That’s when the collective taste of American consumers still mattered a lot. But in 2013, China and India will outpace North America by 256 million vs. 215 million,” Tero Kuittinen writes for BGR. “[The] smartphone market is now defined by Asian tastes. And since they love yellow gold in China, that is a good color for a phone, regardless of whether or not it’s deemed tacky by Americans.”
“This is precisely the right moment to put out a garish yellow gold phone — the zeitgeist is shifting. The 1980s don’t look so bad with the current unemployment and wage growth statistics,” Kuittinen writes. “Apple sometimes has the knack of taking a nascent trend and banking it.”
Read more in the full article here.
MacDailyNews Take: It won’t be garish. Champagne gold done right is not garish — and we know from the white iPhone 4 debacle that Apple, when being run correctly, will do it right or not at all.
iPhone 5S likely to offer champagne gold option – August 19, 2013
Photos of champagne gold-colored iPhone 5S surface – August 16, 2013
iPhone 5S to offer ‘champagne gold’ color, 128GB storage options, move up to 64-bit computing, analyst predicts – August 16, 2013