“From the ‘not surprising, still interesting’ file: People who link their TV to the Web to the Internet say they’re more likely to stop paying for TV,” Peter Kafka reports for AllThingsD.
“This comes from a TDG Research survey,” Kafka reports, “and the top line is pretty straightforward: Broadband users with “connected TVs” — that is, anything from a “smart TV” to a TV with an Apple TV or Roku, or even a TV connected to a laptop with a cable — say they are twice as likely to cut the cord as broadband users who don’t connect their TV to the Internet.”
Kafka writes, “TDG says they spend an average of $91 a month for pay TV versus $84 for non-connected subscribers.”
Read more in the full article here.