“Apple smartphone share down to 13 percent; iPad share in decline; Developers can’t keep their NDA; senior execs selling Apple shares: Things look a little dreary for the world’s biggest fruit company,” Jonny Evans writes for Computerworld. “Or do they?”
“Surely there will come a day when the world’s discerning consumers will look beyond a headline, follow the money to uncover who paid for a report, or ask themselves if what they happen to be reading tallies with their experiential awareness of reality?” Evans asks. “One lives in hope, but at what point does hope transmute and become denial? Is the visceral experience of a consumer, media-battered into some form of post-modern bespoke reality something possessed of its own integrity, or just a vessel of received vision possessed of none?”
Evans writes, “Apple’s position in all the rumor, conjecture, hatred and speculation seems relatively clear: it’s ignoring you. Why? Apple is working really, really hard.”
Read more in the full article here.