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Smashing Apple: Is Strategy Analytics in Samsung’s pocket?

“It may be no accident that Samsung and Strategy Analytics both chose to locate their Korean headquarters in Seoul’s prestigious Gangnam Building,” Philip Elmer-DeWitt reports for Fortune.

“The Boston-based research and consulting firm does not advertise its roster of clients, except to say that they include ’13 of the 15 top handset vendors,'” P.E.D. reports. “But based on the number of reports it has issued recently that cast Samsung in an unusually good light and Apple in a bad, it’s not hard to guess who is paying them and who is not.”

P.E.D. reports, “Now the objectivity of the market research on which those reports were based — market research that is widely cited in the tech press — has been called into question.”

Read more in the full article here.

MacDailyNews Take: Anyone who buys Samsung-branded products (phones, TVs, washers, dryers, microwaves, etc.) today is either obtuse or lacking in morals.

Related articles:
Strategy Analytics claims Android now dominates tablet market – July 31, 2013
No, Samsung has not dethroned Apple in mobile profits – July 28, 2013

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