Netflix’s personalized user profiles roll out on Apple TV

“According to multiple Twitter reports and a tipster who contacted MacRumors, individual Netflix profiles are now showing up on the Apple TV,” Juli Clover reports for MacRumors. “The personalized profile feature, which is expected to be launched in August, will allow users of shared Netflix accounts to select a unique profile when accessing the service.”

“With personalized profiles, each family member or Netflix user can have a separate profile with customizable avatars, individualized viewing histories, unique content recommendations, and parental control options,” Clover reports. “While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.”

Read more in the full article here.


  1. They need to stop removing shows, especially for kids that are actually good for them to learn with. Educational kids programing should be a priority for them along with good movies and TV shows in general for everyone else.

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