“Taiwan’s HTC Corp expects revenue to fall as much as 30 percent in the third quarter compared to the previous three months, far below analysts’ forecasts,” Reuters reports.
“HTC said it expects revenue this quarter of T$50 billion – T$60 billion ($1.7 billion to $2 billion), below an average forecast of T$75.65 billion from 22 analysts polled by Thomson Reuters I/B/E/S,” Reuters reports. “It reported revenue of T$70.7 billion in the previous quarter and T$70.2 billion a year ago.”
Reuters reports, “A planned marketing blitz, which includes enlisting Robert Downey Jr. for a reported $12 million to star in its ad campaigns, is expected to weigh on profit margins and analysts remain wary about the company’s longer term prospects as Samsung and Apple have much deeper pockets to develop new products.”
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