Apple tweaks phone controls in iOS 7 beta 4, takes FaceTime full screen

“Apple has tweaked the phone button layout in iOS 7 beta 4, replacing the original, full-width ‘borderless buttons’ with more obviously defined targets for answering, dialing extensions or ending calls,” Daniel Eran Dilger reports for AppleInsider. “The new icons reduce the use of text on button labels, and allow FaceTime to go full screen.”

iOS 7 “beta releases 3 and 4, present call end and extension dialing buttons slightly differently, using a heavier font on more distinct buttons with subtly rounded corners,” Dilger reports. “The new appearance dials back two of the hallmark design features of iOS 7: its use of Helvetica Neue Ultra Light and full width, rectangular button regions lacking a distinct border. Critics complained about both; Apple’s new design is clearer, simpler and less controversial but also appears less elegant, distinctive and sophisticated.”

Dilger reports, “For iOS 7, Apple has also enhanced the presentation of FaceTime’s Mute, End and Camera control (for switching between the front facing and rear cameras) buttons. Previously an amber translucent in iOS 6, the buttons are now presented in iOS 7 as solid, distinctively color coded buttons… A tap of the screen causes the buttons to disappear, taking FaceTime calls full screen similar to Safari and the new Maps.”

Read more, and see the screenshots, in the full article here.


  1. Funny, I “like” the first design more. But … I can see how the second is going to work better. Also, the addition of icons on the “respond with text” and “remind me later” options is better. Straight up text seems a little harsh.

  2. How in the heck can something be “clearer, simpler” and at the same time be “less elegant, distinctive and sophisticated.”

    “Clearer, simpler” spuds like more elegant and distinctive.

    As far as sophisticated, I have no idea what that would be when we’re talking about a cell phone operating system interface.

      1. Sometimes you design something that in theory sounds great but when put into practice doesn’t do things as well as you imagined. May look great but in use simply isn’t as easy or instant to use. Sad but true and for a designer very frustrating but that is why everything goes through real time testing.

  3. Polishing a turd. Okay, it’s mostly subjective, but I’m not a fan of the look of iOS 7 so far. Harder to read, less elegant, less polished. I do like some of the new features, though. Wish I could get them without changing the overall iOS 6 appearance. This will probably be the first time in 30 years that I’ll really struggle with whether or not to upgrade an Apple system (I have always upgraded promptly, and sometimes regretted it, but this will be the first time I feel like I don’t want to).

    But perhaps the rest of you feel differently, and that’s your right, too.

  4. “The new appearance dials back two of the hallmark design features of iOS 7”

    What the hell is he talking about? This is iOS 7, this is what and how it is… This guy is confused. Probably trying to make controversy where there are none.

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