“Research from Professor Loizos Heracleous indicates that [Apple’s] future is still very bright thanks to its ‘Quantum Strategy,'” Dennis Sellers writes for Apple Daily Report.
“Heracleous found that Apple has achieved the rare feat of accomplishing serial innovation and outstanding design, while keeping costs incredibly low to regularly hit margins above 20 percent,” Sellers writes. “At a quantum level of reality the same electron can be at two places at the same time, hence, the Warwick Business School Professor has dubbed Apple’s game plan ‘Quantum Strategy.'”
Sellers writes, “‘Apple will stand the test of time because it has pursued a strategy which is both rare and incredibly difficult for competitors to imitate,’ says Heracleous, professor of strategy at Warwick Business School. ‘Over the last 15 years Apple has revolutionised the personal electronics, telecoms, computer and media industries through a string of blockbuster products that offer unique, integrated customer experiences.'”
Full article here.