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Apple’s Q313 earnings report: What to watch today

“Apple will provide insight into how its lineup of devices is selling when the company reports fiscal third-quarter earnings after the closing bell,” Ian Sherr reports for The Wall Street Journal. “In April, Apple said profits contracted for the first time in a decade despite strong demand for the iPhone and iPad.”

Here’s what to look for in today’s report.

• iPhone: Analysts on average expect Apple to have sold 26.5 million iPhones.
• China: Any insight on how well the Chinese are responding to Apple’s products is a plus.
• iPad: Analysts on average expect Apple to have sold 18 million iPads.
Margins: Analysts on average expect Apple to report a gross margin of 36.7%, down from 42.8% a year earlier.
• New Products: As pressure builds on Apple to launch a something new, the company could spill a few more beans than they normally do. Still, history suggests that isn’t likely.

Read more in the full article here.

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