“The heart of Apple is its power to design products that everyone wants to have, including its competitors, said Bruce ‘Tog’ Tognazzini, a human-computer interaction specialist at Nielsen Norman Group, who was also one of Steve Jobs’ early hires,” Cadie Thompson reports for CNBC.
“This is why its competitors have continually cloned the company’s products to compete, he said.” Thompson reports. “‘Apple will every so often come out with a breakthrough product and then everybody copies it and that’s where we are today and it seems like everything is coming to a halt, but it’s not coming to a halt,’ Tognazzini said. ‘And I have no doubt about that whatsoever. They will come out with another product that will change everything. I don’t think they are falling behind… It’s the place you want to go as a young designer or a young engineer. It’s not slipping behind, or behind in having brilliant, world-class designers. It just does not come out with a product like the iPhone or iPad every year. We are all waiting, and we are all anxious.'”
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