Microsoft’s beleaguered Nokia tries high-resolution camera to create demand for also-ran phone

“Nokia Oyj plans to start selling a Lumia smartphone with a high-resolution camera, the Finnish handset maker’s latest effort to revive its comeback bid,” Adam Ewing, Scott Moritz, and Madeline McMahon report for Bloomberg.

“The Lumia 1020 has a 41-megapixel camera, allowing users to take crisper pictures and video through a technology called ‘oversampling,’ Chief Executive Officer Stephen Elop said yesterday at a press conference in New York,” Ewing, Moritz, and McMahon report. “AT&T Inc. will sell the phone for $299.99 with a two-year contract starting July 26, Nokia said.”

MacDailyNews Take: Correction: “AT&T will try to sell the phone…”

Ewing, Moritz, and McMahon report, “Nokia’s previous attempts to focus on high-quality cameras, such as the 41-megapixel Nokia 808 PureView introduced last year, have failed to halt declining sales.”

MacDailyNews Take: Insanity is doing the same thing over and over again but expecting different results. — Rita Mae Brown

Ewing, Moritz, and McMahon report, “The Espoo, Finland-based company’s smartphone unit sales plunged 49 percent in the first quarter as Lumia shipments didn’t rise enough to offset plummeting demand for older models… One of the first smartphone makers, Nokia dominated with a global market share topping 50 percent before Apple’s iPhone and Google Inc.’s Android software were introduced about six years ago.”

MacDailyNews Take: Let’s not revise history, shall we?

Here are the correct dates:
• Apple’s iOS, known then as iPhone OS, was unveiled on January 9, 2007 and released on the original iPhone on June 29, 2007.
• The first commercially available phone to run Google’s Android was the HTC Dream, released on October 22, 2008.

Here’s what Google’s Android looked like before and after Apple’s iPhone:

Google Android before and after Apple iPhone

Ewing, Moritz, and McMahon report, “Nokia’s market share has since collapsed to about 3 percent, according to IDC. The slump has pushed Nokia to losses and forced it to cancel its dividend for the first time in at least 143 years. Nokia’s debt rating was cut last week one step deeper into junk by Standard & Poor’s, which said the handset maker’s net cash may tumble after it agreed to buy Siemens AG (SIE)’s share in their network-equipment venture for 1.7 billion euros.”

Read more in the full article here.


  1. I wish, Apple would have a camera like this in an iPhone. I have an iPhone 5, but I hat to say, that there are much better cameras in a lot of other phones. That’s really hard for a fan like me to see others can make much more detailed images than me.

    I have all my heavy professional photo equipment (Canon 5D Mark II, Canon 5D Mark III), but often enough I would love to have just a small, but much better camera in my iPhone … even it was thicker then.

    Apple would sell millions of “iPhone 5 plus cam” at a premium price.

    1. I doubt Apple would sell one more iPhone if its camera were better. It’s a phone first. The iPhone 5 may not have themost detail, but it takes fantastic images for a small phone. If you really want a small professional camera get a Sony RX1. Lastly, great images aren’t due to the amount of detail, but due to the composition.

  2. Phone cameras don’t need higher than 12 megapixels for the foreseeable future. Increasing pixel density worsens images, as a rule. If you want to do a better camera, either come up with better sensor technology, or use a larger sensor and better lens combination.

  3. This is a joke. A 41 MP camera is only going to produce more “noise” in a picture unless the camera sensor is correspondingly larger. This harkens back to the old days arguing that higher GHz processors were always better than slower processors (neglecting all the other factors: bus speed, software, etc). I am confident my old DSLR Canon 8 MP camera will produce better pictures that this because it has a better and bigger sensor, which in turn captures more light per pixel.

  4. How much storage is this phone going to need in order to hold dozens (hundreds?) of 40MP images? An average 12MP JPEG image on my 5DmkII is about 8MB. a 40MP image will likely go beyond 20MB, possibly even 30MB (depending on the level of JPEG compression).

    Not long ago, our music collection used to be the main culprit for running out of storage. At this point, one 15MP picture takes up as much space as two average songs encoded at 256kbps!

    We compress our music to 128 – 256kbps in order to reduce its size for download and storage purposes. While here is a small number of people who complain at the sonic loss as a result of such compression, majority of people agree with the compromise between audio quality and size reduction.

    Meanwhile, however, we seem to have let image size mushroom rapidly, as we keep asking for more megapixels, without any concern for storage space or bandwidth.

    Well, I’m a musician, not a photographer. And for me, the compromise between audio quality and size gains was an acceptable one (not for archival purposes, of course, but for practical ones, being able to have music collection on a phone). Do we really need every single megapixel that we capture by our 25MP cameras? Just like iTues offers to transcode music down to 128kbps before synching it to our iPhone, would it not be a good idea to down-sample images to a more manageable file (and pixel) size for mobile devices? Why would anyone want to have a 40MP image on a 4-inch device?

  5. 41MP “oversampling” = 11MP optical sensor array.

    My first digital camera was a 3.1MP “extended” array- but in truth in the details of the specifications , it had merely a 1.3 optical sensor array chip. It was like taking a 1MP photo, zoom in, crop and say “isn’t this a better pic?” Well, no- you just made a grainy photo bigger & more grainy!

    This is what happens when the marketing dept controls the engineering dept. I’m sorry, but where did their CEO come from?!?!

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