“Best Buy Co has cut the price of BlackBerry Ltd.’s Z10 smartphone to $49.99 with a service contract, two weeks after the Canadian smartphone maker reported lackluster sales of the flagship touch-screen model,” Hugo Miller reports for Bloomberg.
“The device originally went on sale in the U.S. in March at $199.99, on par with Apple Inc.’s iPhone,” Miller reports. “Sales of the Z10 last quarter were almost 1 million units short of analysts’ estimates, contributing to a surprise loss for BlackBerry.”
“BlackBerry, which has steadily lost market share to Apple and other rivals, accounted for less than 3 percent of global smartphone sales last quarter, according to research firm IDC,” Miller reports. “The stock has dropped 22 percent this year.”
Read more in the full article here.
MacDailyNews Take: This reminds us of…
Nice mustache, DCW.
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