“The biggest news in technology this past week had nothing to do with the arrival of Instagram video, or newly discovered features in iOS 7. Rather, it was the launch of HBO GO on the Apple TV,” Bryan M. Wolfe writes for AppAdvice.
“What made this significant had little to do with HBO subscribers finally being able to stream episodes of ‘True Blood’ or ‘Game of Thrones’ on Apple’s hobby product. Rather, it is what happened next that was most noteworthy,” Wolfe writes. “[At launch] not every HBO subscriber was able to take advantage of the new service. DirecTV and other HBO pay TV affiliates with TV Everywhere rights refused to sign-off on the Apple TV… What was surprising was just how quickly DirecTV and nearly everyone else did an about-face.”
Wolfe writes, “Multiple industry sources have told AppAdvice that this has little to do with the public outcry. Rather, after careful reflection, most affiliates had determined that it was best not to upset the Apple cart.”
Read more in the full article here.
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