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The slow, inexorable growth of Apple TV

“This week, Apple announced some new apps for the Apple TV ‘hobby,’ or area of interest, or ‘grand vision.’ So you now have HBO Go, from Time Warner, WatchESPN, from Disney, Sky News, Chrunchyroll, an anime subscription service, and Qello, for concerts,” Gene Steinberg writes for The Tech Night Owl. “with the forthcoming addition of the CW network, it’s clear that Apple is moving forward to expand the content selections on the Apple TV, albeit slowly.”

“The point of it all is that all of these additions make the Apple TV more and more indispensable,” Steinberg writes. “As it is, Apple TV is in far more homes than any similar product, such as Roku. Some 13 million have been sold so far, with half of those in the past year, according to a recent statement from Tim Cook. But you wonder where Apple is going to take it.”

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Steinberg writes, “Apple should be the company to simplify things, even if the cable and satellite companies have to be brought kicking and screaming to the table. Besides, many already have iOS and Android apps, so it hardly seems much of a stretch to turn it all over to Apple and let them figure out how to sort things out.”

Read more in the full article here.

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