NPD analyst: New non-Retina iPad mini, next-gen iPad due 2H13; no iPad mini with Retina display until 2014

“While tablet PCs with 7 inch displays appear to be heading for the low end of the market (less than $200), Apple’s iPad mini with its 7.9-inch display has captured a significant share of the market, despite its starting price of $329,” NPD DisplaySearch analyst Richard Shim blogs.

“Apple is expected to refresh its iPad mini in the second half of the year. The new iPad mini will continue to use a 7.9-inch display with a 1024×768 resolution, but it will use the iOS 7 operating system and an A6 processor, in a slimmer design than the current generation,” Shim writes. “Another iPad mini is also planned for production but not until early 2014. That device is expected to feature a QXGA (2048×1536) resolution display and the iOS 7 operating system.”

Shim writes, “On the larger tablet PC front, Apple is expected to release a new iPad in the third quarter featuring a 9.7-inch 2048×1536 panel, an A7 processor and iOS 7. Apple’s mix of tablet PC shipments is projected to be 60% iPad mini and 40% iPad in 2013.”

Read more in the full article here.

MacDailyNews Take: The only people who are “startled” at iPad mini’s price are those who can’t recognize value even when it’s parked right in front of their ignorant faces.

Richard Shim has been all over the map with his iPad mini predictions (see related articles below), so regard this one with appropriate dubiousness, as well.

Related articles:
NPD: iPad mini with Retina display coming this fall – May 7, 2013
Analyst: Apple to release iPad mini with Retina display models in Q3 and early 2014 – May 6, 2013


  1. MDN seems to read “startling” where there’s none. While some may feel the starting price of $330 is startling, Richard Shim isn’t one of them (or at least he isn’t saying so).

  2. where can i find a job writing drivel about apple products based off of obvious but unspecific details?

    Kinda like oh NFL training camps will open in the second half of 2013 and some guys will make the team…

  3. I particularly love the MDN take and you guys are usually right on many fronts. Not this time. Richard Shim’s article refers to a “starting” price of $329 for the iPad mini, not a “startling” price as you imply. His sins which may well abound, do not include this one.

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