MacDailyNews presents live coverage of Apple’s WWDC 2013 keynote address

Apple CEO Tim Cook and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address today, June 10th, at 10am PDT/ 1pm EDT.

Apple today will stream the company’s WWDC Keynote live via Safari browser and Apple TV. Live Streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later. The big event starts today at 10am PDT / 1pm EDT here: www.apple.com/apple-events/june-2013/. Open it in one browser window and this page in another to comment on the proceedings in real-time.

WWDC 2012 takes place at San Francisco’s Moscone West. At this year’s five-day conference, developers will learn about the future of iOS and OS X. Developers will be able to explore the latest innovations, features and capabilities of iOS and OS X and learn how to greatly enhance the functionality, performance, quality and design of their apps. Developers can even bring their code to the labs and work with Apple engineers, applying development techniques and best-practices to enhance their apps. WWDC will also feature more than 100 technical sessions presented by Apple engineers as well as the popular Apple Design Awards, a showcase of the most outstanding apps from the past year.

MacDailyNews will offer live notes during Tim Cook’s keynote right here on this page, so bookmark it and we’ll see you here just before 10am PDT/ 1pm EDT.

Live notes from Apple CEO Tim Cook’s WWDC 2013 keynote address in reverse chronological order:

• End of keynote presentation.

• Cook shows new TV ad with audio voice-over: “This is it. This is what matters. The experience of a product. How it will make someone feel. Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things until every idea we touch enhances each life it touches. You may rarely look at it, but you’ll always feel it. This is our signature (text: Designed by Apple in California.) and it means everything.”

• Cook thanks everyone at Apple who worked to create these products. “Goal at Apple is to make amazing products that our customers love.”

• Cook retakes stage and starts to recap today’s announcements

• iOS 7 “coming this fall” for iPhone 4 and later, iPad 3 and later, 5th gen. iPod touch, iPad mimi.
• iOS 7 SDK – Over 1500 new APIs. iBeacons, AirDrop from Activity sheet, Sprite Kit, 1500+ more. Avail as beta today for developers.
• Federighi: iOS 7 Activation Lock: Thief will not be able to activate stolen iOS devices.

• Federighi back on stage: There’s more to iOS 7 (FaceTime audio, Notification sync, Tencent Weibo, Phone, FaceTime, and Message Blocking, Per App VPN, etc.)

• iTunes Radio learns your likes. Built into OS X, iOS and Apple TV. Free with ads. Ad-free for iTunes Match subscribers.
• Eddy Cue demos creating new station. Led Zeppelin “Whole Lotta Love.” Skips ahead – plays Rolling Stones “Gimme Shelter.” Choose to play more songs like this or ignore.
• Skip to the next song
• Featured Stations. Favorite Stations. Create Stations based on artists or songs.
• Built right into Apple’s Music App
• iTunes Radio

• App Store updates apps automatically. No more manual updates
• App discovery: Popular Near Me. Shows most popular apps based on where you are
• 2014: Many vehicle makers on board
• iOS in the Car: Take vehicle integration to whole new level
• Siri now has Bing web search results, Twitter, Wikipedia
• iOS 7 Siri: smarter. You can say “increase my brightness” to adjust display
• Siri in iOS 7 – all new interface – all new voice (female or male)
• Eddy Cue takes stage

• Video sharing via iCloud now supported in iOS 7 Photos app
• Shared Photo Streams – others can share into Photo Streams as well
• New effects in Photos app
• You can tap and scrub through entire years of photos
• Sharing and browsing photos via Collections
• iOS 7 supported on latest iOs devices: iPhone 5, iPad 4th gen, iPad mini and 5th gen. iPod touch.
• AirDrop: Share with the people right around you. No need to wander around room bumping your phone. You just tap, tap tap to share with multiple people.
• Double-clik Home button brings you into UI for multitasking
• Control Center: swipe up from bottom. Available everywhere on device
• Tabs no longer limited to just 8. Works like carousel (iTunes)
• Safari for iOS demo
• Safari for iOS: Full screen, smart search field, clean new look, new Tabs interface, parental controls, iCloud Keychain integration
• Push Notifications trigger apps in the background so the app will be up-to-date when launched
• iOS will note frequently-used apps and assign background cycles accordingly
• Multitasking: iOS is built on UNIX. Battery life is always a concern. In iOS 7 – multitasking for all apps with great battery life
• Control Center: Swipe up from bottoom – all important settings are right there
• New features in iOS 7

• Installing iOS on your iPhone is like getting a new iPhone
• Notification Center available from Lock Screen, too.
• Multiple pages in folders – hundreds of items now able to be placed in folder
• Federighi: “Game Center. We just completely ran out of green felt. And wood as well. This has got to be good for the environment.” (laughter)
• Federighi back to demo iOS 7

• Audience member: “We love you!” Cook: “Thank you.”
• Cook retakes stage with large smile. Audience gives standing ovation.
• iPhone responds to your movements – parallax gives illusion of depth

• Applied across the entire system. All icons redesigned. Entire UI redesigned. New palette of colors. Layers establish hierarchy and order
• Whoa! (showing new iOS 7 on iPhone)
• Jony Ive explains design in video
• iOS 7: The biggest change to iOS since the introduction of iPhone. Video being shown…

• iOS 6 is the worlds most popular mobile OS. In 2nd place is a version of Android released in 2010.
• Cook: Android is a pretty bleak story: hodgepodge of versions, 1/3rd Android users using OS released in 2010.
• iOS users are very satisfied
• ChangeWave: iOS satisfaction: 97%
• iPhone named #1 J.D Power nine consecutive times 0 a world first.
• iPhone and iPad both were used for shopping
• iPad has 82% tablet web share
• iOS #1 is customer usage: iPhone users use iPhone 50% more than Android users. “Incredible, but maybe not surprising.” (laughter)
• 600 million iOS devices now sold
• Cook back onstage: Let’s look at iOS.

• With iWork for iCloud you can do some great work (supports Safari, IE, and Chrome) – avail. as developer beta (for all users “later in the year”)
• Shows editing a Keynote document on Windows 8
• How does this work on Windows 8? “I have IE and Chrome here. I’m just going to fire up Chrome.” (audience laughs)
• “This is all happening in a browser.” (keeps repeating it)
• All work happening on iCloud – all in a Web browser
• Shows editing Microsoft Word document in Pages for iCloud

• iWork for iCloud. Demo…
• New iWork for both OS X and iOS coming “later this year”
• iWork: Pages, Numbers and Keynote for OS X and iOS
• Next verison of iWork will have iCloud deeply integrated

• 7.4 trillion Push Notifications
• 800 bullion iMessages
• 240 million users of Game Center
• iTunes in the Cloud: 300 million users
• 300 million iCLoud accounts (fastest growing cloud service ever)
• Tim Cook retakes stage

• Coming later this year – Designed in California and assembled in the U.S.A.
• This is the future of the Pro desktop
• 6 Thunderbolt 2 ports, I/O panel lights up in the dark
• 1/8 the volume of the old Mac Pro
• “It is a Mac unlike any we’ve ever made.”
• Supports 4K multiple streams – up to 3 4K displays on the built-in workstation graphics
• Dual AMD FirePro GPUs, 528 BBps tatal bandwidth
• All external add-ons via: Thunderbolt 2 20GBps throughput
• New PCIe Flash storage, 1.25 GBps reads, 1.0 GBps writes
• New gen Xeon, ECC memory 1866 MHz, 60GBps bandwidth
• Processor, graphics, memory storage built around a Thermal Core
• Phil Schiller: “Can’t innovate anymore, my ass.”
• Shows sneak peek video
• Future of the Pro desktop
• Sneak Peek: Mac Pro

• MacBook Air starts at $999 (128GB Apple flash storage) – shipping today
• Retina display not mentioned
• New Airport Extreme base stations, too
• Wi-Fi: 802.11a/c
• New 13-inch: goes to 12 hours (from the previous 7 hours)
• New 11-inch MBA : goes to 9 hours (from 5 hours)

• New Intel Haswell ULT CPUs – up to 40% faster graphics
• New MacBook Air: All-day battery life.
• MacBook Air: The ultimate everyday notebook.
• MacBook Air: The future of the notebook.

• Phil Schiller takes stage.

• Federighi: OS X 10.9 Mavericks developer preview available today. Final release “this fall.”

• AAPL: $446.74, +$4.93(1.12%) @ 1:46PM EDT

• Federighi demos Mavericks’ Maps, Calendar, iBooks (Calendar page stays on, says Federighi, doesn’t fall off without the pretend stitching.)

• iBooks comes to Mac. iBooks Store comes to Mac. No skeuomorphic “wooden” bookshelves.

• Apple Maps: Greatly improved new Maps app for Mac. Amazing on large Mac displays. Flyover, turn-by-turn… You can send directions right to iOS devices. Maps SDK for devs

• Calendar: “Absolutely no artificial cows were harmed in the making of this user interface.”

• Mac App Store updates apps for you in the background
• New kind of Notification: iOS App notifications can go you Macs now, too
• Reply inside Notifications
• iCloud Keychain: Syncs across all OS X iOS systems. Keeps track of all of your passwords and info. Protected by master password.

• Reader and Top Sites improvements

• Things you can’t see in open Safari browser windows stop sapping CPU (and battery life)
• Federighi demos Mavericks Safari web browser.

• OS X 10.9 Mavericks: Safari improvements in features and under the hood. Sunspider: Safari faster than competitors. JSBench: Safari remarkably faster than Chrome and Firefox. Safari uses way less energy, too.

• Mavericks: Compressed Memory: RAM. Compress inactive memory. 1.4X improvements in responsiveness under load. 1.5X waking from standby
• OS X 10.9 Mavericks: Timer Coalescing: Battery management, CPU activity (hundreds of interrupts per second – which consumes power) – Up to 72% less CPU activity

• Federighi demos OS X 10.9 Mavericks

• Multiple Displays: Menus, Dock across multiple displays. Independent Spaces in displays. HDTV – full power OS X display via AirPlay (Apple TV)
• Tagging: When you save a document, you can Tag it and it will appear in Finder SideBar can be used in Search
• Finder Tabs: Draw multiple Finder Windows into Tabs – drag and drop between Tabs

• Next version of OS X: “OS X Mavericks”
• California themed release names

• OS X 10.9 Sea Lion (joke, audience laughs)

• Dwindling supply of cats.
• 9 versions of OS X, so far.

• OS X: Craig Federighi takes stage

• 35% of OS X users using Mountain Lion. (Windows 8ista struggling to get to 5%)

• At Apple, it’s not about making the most – Apple cares most about customer satisfaction and quality
• Mac outgrowing the Windows PC for several years
• 72 million OS X installed base now – double what it was it 5 years

• Cook thanks all developers for making such incredible apps

• Anki takes gaming to a whole new level – challenge your friends or the AI. This is only the beginning
• Tells cars to block other car on track. “Shoots” them off track! A real world video game
• App analyzes thousands of times per second. iOS devices are the brains behind the cars and systems

• ankidrive – restart required…
• Over half a decade of work. ankidrive: Cars drive themselves on track laid on floor
• Anki: developer launching right now: Introducing artificial intelligence and robotics in our daily lives

• Apple has paid devs over $10 billion (three times more than all other platforms combined)
• 575,000 Store accounts
• 375,000 apps designed expressly for iPad (vs. just a few hundred for “those other guys”)
• 900,000+ apps in App Store
• Over 50 billion apps downloaded in less than 5 years
• App Store 5th birthday next month. It has fundamentally changed the world.

• Apple video of Apple Retail Store in Berlin

• 407 stores in 14 countries currently
• Tens of thousands of school kids go to local Apple Stores for field trips
• Apple Retail. 1 million visitors per day

• WWDC 2013 sold out in just over 1 minute
• Over 6 million registered Apple developers
• Over 100 sessionat, over 100 hands-on labs. Over 1000 engineers on hand for WWDC
• Tim Cook needs to let them apply makeup for these events. Shiny, shiny, shiny!
• Apple CEO Tim Cook takes the stage
• Video:
if everyone
is busy making everything
how can anyone perfect anything?

we start to confuse convenience with joy
abundance with choice.

designing something requires focus
the first thing we ask is
what do we want people to feel?

delight, surprise, love, connection

then we begin to craft around our intention

it takes time…
there are a thousand no’s for every yes.

we simplify
we perfect
we start over
until everything we touch enhances each life it touches

only then do we sign our work
Designed by Apple in California

• Event begins

—

• “Please take this moment to switch all electronic devices to silent mode.”
• Place is packed with developers and media
• Awaiting start of Apple’s WWDC 2013 Keynote presentation.