“Even as Google’s Android platform captures a majority of the U.S. smartphone market share, Apple retains one key advantage: iPhone users spend far more time with their devices,” Brian S. Hall reports for ReadWrite.
“A new study, this one by Experian, shows again that when it comes to actual usage, iPhone handily beats Android, with iPhone users spending an average of 26 more minutes each day on their devices,” Hall reports. “Android users use their devices 49 minutes per day – for iPhone users, that figure is 1 hour and 15 minutes.”
Hall reports, “That 26 minutes per day adds up to 3 hours a week, 156 hours a year – the equivalent, about, of a full month’s worth of work for every user. That difference is critical in many ways, helping Apple continue to attract carriers and developers to its platform – and helps make its higher prices more palatable to consumers… For carriers, the iPhone’s advantage in engagement makes it more valuable: more usage = more bandwidth = higher revenues… For app developers, the additional usage makes the iPhone a more appealing platform for their products. These numbers should help cement iOS’ pace remain the go-to platform for smartphone app developers.”
Read more in the full article here.
Apple iPhone users use their devices 55% more than Android users – May 29, 2013