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Morningstar: Apple iPhone business undervalued, Android impact overstated

“The stock market is undervaluing Apple’s smartphone assets while overestimating the impact that Google Android is having on Apple’s business, research firm Morningstar says,” Patrick Seitz reports for Investor’s Business Daily.

“In a report out Tuesday, Morningstar analysts say investors are confused by the battle of the smartphone platforms, which pits Apple’s iPhone against rivals using Google’s Android operating system,” Seitz reports. “Morningstar says Apple will be able to preserve a large user base and maintain a narrow moat around its smartphone business. At the same time, Google’s ‘shepherding of Android protects its wide economic moat in the mobile Internet segment,’ the report says.”

MacDailyNews Take: How does Google do that when Amazon and Samsung, by far the two most dominant Android peddlers – co-opt Android and herd the Kindle/Galaxy ignorati into their own stores and services, not Google’s?

Seitz reports, “Morningstar says Google stock is ‘slightly overvalued’ while Apple stock is ‘attractively priced.’ …Unlike Google’s Android, Apple controls the entire “smartphone value stack,” which includes hardware, operating system (iOS), applications, app store and content… Morningstar predicts that Apple will stick with its strategy of maintaining a premium brand and not chase market share with a lower-cost device, as has been rumored.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

Related articles:
Apple iPhone increases its dominant U.S. smartphone market share lead – June 4, 2013
Yankee Group: iPhone ownership in the U.S. will top Android by 2015 – April 26, 2013

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