comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share.
Smartphone OEM Market Share
138.5 million people in the U.S. owned smartphones (58 percent mobile market penetration) during the three months ending in April, up 7 percent since January. Apple ranked as the top OEM with 39.2 percent of U.S. smartphone subscribers (up 1.4 percentage points from January). Samsung ranked second with 22 percent market share (up 0.6 percentage points), followed by HTC with 8.9 percent, Motorola with 8.3 percent and LG with 6.7 percent.
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 52 percent market share, while Apple’s share increased 1.4 percentage points to 39.2 percent. BlackBerry ranked third with 5.1 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).
Source: comScore, Inc.
MacDailyNews Take: YKBAID.
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But.. But .. Market share 🙁
Doomed.
If Apple will release “inexpensive” (according to Philip Schiller) iPhone, then it might help Apple to keep worldwide share up.
By the way, while that inexpensive iPhone could be done in plastic, it does not have to. Even cheap iPods are made of aluminium.
But…but…open source.
But…but…innovation.
But…but…whaaaaaaaaaa
YKBAID = You know because Apple is doomed.
Not surprising since iPhone finally got on all major telcos in the US plus other smaller ones like Virgin Mobile and Cricket.
Top priority for Cook should be to get the iPhone on more carriers worldwide. Still HUGE potential in this area with almost no negatives. Much easier than coming up with a “Portfolio” of iPhones.
Only if Apple can get the right deal with the carriers. If not, then Apple shouldn’t just make a deal thinking it will gain market share, because Apple knows that is not a road to long-term profitability and success.
Of course, you’ll notice this in contrast to numbers from market share stats that track shipments.
It is funny how Google always gets credited with all the market share of Android.