“For the last few years, Tim Cook has masterfully steered Apple through a difficult transition period following the death of Steve Jobs. Apple’s products continued to define their categories, sales set new records, the stock spent a short time above $700 and the company has managed to garner the majority of industry profit for smartphones and tablets,” Dan Farber writes for CNET.
“But Cook is now facing his biggest challenge since taking over as CEO, for a number of reasons, including ‘What have you done for me lately,'” Farber writes. “But, he doesn’t seem to be too worried about the competition or the slower cadence of product launches.”
Farber writes, “To continue to be loved by its users and its profit margins high, Apple has to keep the game-on updates and game-changing hits, like the iPhone and iPad, coming. A major hardware product miss, something far bigger than the flawed Maps app, could cause the Apple brand to suffer a bout of antipathy rather than the usual unbridled exuberance. Cook seems very confident that Apple isn’t losing its way or ability to create hit products and invent new categories.”
Read more in the full article here.