Why Apple still needs Tim Cook

“Apple (AAPL) has begun to recover from its horrendous slide from $705 to $389,” Bret Kenwell writes for TheStreet. “Since the slide began, many people have been calling for CEO Tim Cook’s head — figuratively, of course.”

“Some folks who blamed him for the entire decline then had the gall to say he had nothing to do with the stock’s recent bounce,” Kenwell writes. “Talk about not giving credit where credit is due. If you have the opinion that Cook has done nothing to cause this bounce (even with the 15% dividend increase and the $60 billion stock buyback program), then that’s fine. But just don’t say the decline is his fault, too. That would just be unfair, and you know it.”

Kenwell writes, “Shareholders might want a visionary to steer Apple, and that’s fine, but don’t rule out Cook’s importance.”

Read more in the full article here.


  1. What is it with the silly premises for these articles.

    Oh Apple needs Tim Cook? Really? I would have never imagined this. Do they still need Ive too?

  2. The watch will be totally his. He’s a huge fitness buff and you can bet he’s gone through more prototypes on this treadmill than most human beings have pores. It’s possible the watch will be better with him at the helm than it would have been with SJ there… Though I wouldn’t have wished his exit for anything.

  3. You know why Apple makes such incredible profits? It’s all due to Tim’s supply chain fine tuning. The man’s a F***ING Mental Machine when it comes to that aspect of the business! Duh…

  4. Yeah, great insight. Hopefully everybody will go out and load up on AAPL now that the wonderful Mr. Cook has turned things around. More shareholders = more demand for his removal when the stock remains in the doldrums going nowhere.

  5. Absolute nonsense. Tim Cook needs to be fired. It is the enemies of Apple, those who truly despise Apple that support Tim Cook.

    Fire Tim Cook!

    1. hes boring, unimaginative, a non-visionary, hasnt solved the supply chain issues really, gone back to samsung fro screen supply, earns too much money, he’s messed up the Stocks, Siri, Maps and soon the iOS IU, yes he’s got to go.

  6. Cook had me doubting but now that I am over him NOT being Steve Jobs, he is growing on me a little. I think my respect began to take hold when he did the executive shuffle and kicked Forstall to the curb for not being a collaborative-minded.

    I am not a slave to Apple as I once was and that might be a good thing.

    Let’s see where Apple is in 10 years, like looking at the NFL draft, you can only know how good your draft was, five years later.

    1. For not being collaborative minded? Meanwhile Ives has his own secret cave with more power then anyone, sorry Apple is all about iOS now. And a designer who allows himself to be inspired (coping) others is your idea of Apple being in good hands. Booting Scottie out was the stupidest thing Cook has done. WHo over sees everything at Apple – Tim. So tim fails for not keeping an eye on Maps and Siri and the UI. There is a power struggle going on and Cook forced Scot out to protect himself. Apple is not in good hands. I don’t care who appointed Tim as CEO he isn’t doing things well now. Fire the dick.

  7. I can’t tell if they are trolls or stupid investors.

    How can Tim Cook be responsible for WS manipulations?

    If you don’t believe the problem is the hedge funds then get your proctologist to pull your head out of your ass.

  8. I don’t think Cook is the guy… but it’s hard to say what will happen. Apple has solid teams in place for each of its products.

    The big problem is an overall vision and over time, this is what we’re going to see in terms of whether Apple stays together or gets fragmented and confused.

    Right now it’s getting fragmented and confused because there seems to be a lack of vision at the top.

    1. Why a non-Retina iPad Mini? That screen is a piece of shit and every iOS device that’s launched over the past few years has a Retina display.
    2. iPod Nano: ugliest, piece of shit low res screen. See 1. Units aren’t selling at all. People want the previous generation that’s how bad these new Nanos are.
    3. No Retina iMac: missed opportunity.
    4. Maps disaster.
    5. Stripped down iPod Touch to get the price down. PC maker move: compete on price. Not Apple.
    6. Spec bumped iPad 4… again, PC maker move. Now a long lull until new products because of no iPad event in March/April.
    7. No Apple TV yet and it’s been over 2 years since Jobs said he cracked the code of the television. Seems like this product fell through big time. I blame Cook and not tech because the tech is there for a 4k TV and clearly this is something Apple has been working on for years… and Jobs even said they cracked it 2 years ago… that’s a very long time to have a product figured out without it launching. And then when Cook was grilled at AllThingsD it really did seem like it was about not being able to make deals with media companies. I think Jobs would have made those deals by now and a product launched. Instead, MS gets this living room thing somewhat figured out.

    On and on. And don’t bullshit around about technical problem this and that. Those are just excuses.

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