“Less than two weeks before the tech world converges on San Francisco for this year’s Worldwide Developers Conference, Apple has thrown us an interesting curve ball,” Bryan M. Wolfe writes for AppAdvice. “Cupertino has quietly released a new iPod touch that is less expensive than previous models.”
“The new iPod touch 16GB looks exactly like the models first released last fall. However, it is priced at $70 less than the others. Those savings come at a cost. Unlike the higher-end models, the $229 iPod touch 16GB has no rear-facing camera. It also comes without the iPod touch loop,” Wolfe writes. “Beyond these modest changes, the new iPod touch is just like the others. It includes a Lightning to USB cable, Retina display, and dual-core A5 chip.”
Wolfe writes, “Besides the lower price, why is this important? The iPod touch 16GB represents Apple’s first foray into the lower cost mobile device market. And this is why it is such a big deal… Apple is getting serious about competing in the lower cost market.”
Read more in the full article here.
Apple hits milestone of 100 million iPod touch units sold – May 30, 2013
Apple debuts new 16GB iPod touch model for $229 – May 30, 2013