“Jonathan Ive, the famed knight and industrial designer of the world’s most admired Apple gadgets, has his work cut out for him,” Chris Maxcer reports for MacNewsWorld. “On the surface, he’s the guy at Apple who’s going to get rid of the hideous green felt that is our Game Center iOS app and the yellow lined notebook paper in the Notes app, along with other silly skeuomorphic designs in iOS.”
“This is a big deal — but not because the built-in apps need a refresh,” Maxcer reports. “No, it’s a big deal because iOS itself needs a refresh. Now is not the time for a stumble, but Apple has to take a step — and not just a little one. Apple needs to gather itself and take a leap.”
Maxcer reports, “Don’t worry too much — I doubt we’ll get anything quite as flat as Windows Phone Live Tiles — but the difference could be stark — and that’s the rub. iOS 7 needs to go from cheeky and campy to cool — not cold. Apple fans don’t do cold.”
Read more in the full article here.