“Tim Cook is stepping back into the public limelight just as the Apple chief executive finds himself faced with a growing list of challenges that may tax even his considerable abilities — and his demonstrated ability to turn on the charm,” Therese Poletti reports for MarketWatch.
“Cook is just coming off an impressive appearance before Congress — where he defended Apple’s controversial offshore cash and tax practices,” Poletti reports. “Tuesday night, Cook officially kicks-off the D11 conference, a high-profile gathering of high-tech and media executives hosted by AllThingsD, the technology blog that, like MarketWatch, is owned by News Corp.”
Poletti reports, “But an even bigger test will take place at Apple’s worldwide developer conference next month, when the company is expected to demonstrate an upgrade to its iOS mobile operating system that will be the precursor to other new iPhones and possibly iPads in the fall. This will be the first time this year that Apple is talking about actual products, and Cook badly needs to win the company back some buzz.”
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