“There’s no doubting that Apple’s iOS devices and Macs are popular, especially when you see the lines stretching outside of the company’s retail stores during each product release. However, it’s sometimes hard to see what the company has revolutionized that isn’t a shiny touchscreen device,” Kaled Ali reports for AppleTell. “That is the Apple Retail Store, which is used to educate customers about Apple products, provide technical assistance, and, in many cases, serve as an unlocked Wi-Fi network for passers-by”
“Apple’s retail stores have helped to revolutionize retail as we know it, crafting customer service and store design into an art,” Ali reports. “Let’s look at what Apple has included in their store that has revolutionized retail experiences, both in America and internationally.”
Four key ways the Apple Store has revolutionized retail:
• Genius Bar
• Product Display Tables
• All-Glass Storefront Design
• Employee Organization
Read more in the full article here.