Stumbling Microsoft unveils third Xbox, names it ‘Xbox One’

“I just wrapped up my live coverage of the Xbox One reveal, an event that was half as long as most thought it would be, and one hour longer than it should have been,” Paul Tassi reports for Forbes. “Meaning, this shouldn’t have been an event in the first place.”

“The Xbox One announcement was an hour long, though really only 45 minutes if you don’t count the 25% of the presentation devoted solely to being a singular ad for the (non-Xbox exclusive) Call of Duty: Ghosts,” Tassi reports. “The presentation veered wildly around from topic to topic, starting strong, but finishing prematurely before nearly any important questions about the system were answered.”

Tassi reports, “The word ‘living room’ was heard a multitude of times as we learned how the Xbox One is more than a game console, it’s a TV tuner and cable box. The strongest portion of the presentation showed how a user can switch between watching TV and gaming instantly through the (thankfully included) Kinect, and even browse channels with listings without a need for the remote. Things went awry from there.”

Read more in the full article here.


  1. Sometimes Apple has the same funny attitude. Remember the NEW iPad after iPad 2? Or the sixth (or seventh) iPhone called iPhone 5 or 5s later this year. Sometime naming of devices seems to be a question of pure luck. And as always Microsoft copied Apple. 🙂

    1. Not the same.

      1) “New” does not necessarily mean “First”.
      2) iPhone 5 is the 5th major version of the iPhone. There were incremental updates of iPhones unworthy of a new number, but merely got a suffix added to the name. Makes sense to me.

      Microsoft did not copy Apple at all, except for trying to come up with a simple, memorable name. I imagine that in this case, “One” signifies that it’s “one device that does it all”.

      1. Yyyyyeah. This really is a Microsoft ‘XBoner’ move.

        “MOM! I want the Xbox One! You got me the Xbox 360! That’s OLD!!!!’

        ‘Billy, you’ve been eating too much candy. Up to your room for chill time.’

        Seriously. XBox One. Apparently the head of marketing at Microsoft had an aneurism and went a bit mental. But no one at Microsoft noticed. 😆

  2. More like Xbox 8ista. Forget about the red ring of death! People who buy this will suffer Windows 8 Metro! Have fun with a game console that looks like an abstract painting!

  3. Sounds like Apple iPhone iPad naming debacle. The 6th iPhone is called 5. The 3 or 4 th iPad is called new while the older model is called 2. Apple can do better.

  4. It seems like they rushed this announcement out. And two weeks before WWDC.. Hmmm, dismiss this as coincidence? Or do they know apple is rolling out an App Store for Apple TV with original content deals, etc.

    Can’t wait for Unity 3D to add “Build for Apple TV ” in there build menus!

  5. If M$ fails hard enough with this, then maybe, just maybe, Sega might have a chance to reclaim their spot in the console race. Or Apple. Or maybe Apple should buy Sega. Sega knows games, and Apple knows hardware. A match made in heaven!

    1. Sega would be a total waste of money. It is effectively dead. Many gamers have long forgotten it ever existed.

      With as much cash as Apple has sitting unused, it should have bought Sony years ago, shut down the ~2/3 of the product lines that are hopelessly beyond redemption, and leveraged the remaining IP and manufacturing prowess to effective ends.

    2. M$? That’s rather 20th century, isn’t it John? Based on value, I hear nothing beats A$$le. Sega might regain their spot? John, it’s the 21st century now. Maybe A$$le should buy them, they already blew it with Kinect, didn’t they? A$$le could call it another innovation!!

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