“The iPad Mini appears to be trouncing the iPad in popularity based on estimates coming out of the Asia-based supply chain,” Brooke Crothers reports for CNET.
“Of the 19.5 million iPads sold in Apple’s second quarter (January to March), 12.5 million were iPad Minis, according to an estimate from Taipei-based Digitimes that cited sources,” Crothers reports. “Of course, only Apple (which does not break down iPad and iPad Mini sales) knows the real number, but this jibes with shipment trends that DisplaySearch was seeing in December.”
Crothers reports, “The popularity of the Mini comes despite having a relatively low-resolution non-Retina display and older silicon compared with the iPad 4. So, it appears that the Mini’s price, starting at $329, and its chic, lightweight design are driving demand.”
Read more in the full article here.
Ars Technica reviews Apple’s iPad mini: You’ll find yourself reaching for it over a full-sized iPad with Retina display – November 6, 2012
Gruber: Why Apple didn’t choose iPad mini size for original iPad – November 6, 2012
24 hours with Apple’s iPad mini: This is the real iPad – November 6, 2012