“If there was ever a time for Apple CEO Tim Cook to throw investors a bone it’s now. Ahead of Apple’s quarterly earnings tomorrow, shares of the word’s most fawned over company have slid from an all-time high of $705 last September to about $391 as of Friday’s close,” Michael V. Copeland writes for Wired. “Apple stock is the lowest it’s been since the death of Steve Jobs in 2011.”
“You can argue whether Apple’s peak was ever rational, but what investors are looking for now is a sign that will help them decide if the Apple blood-letting has gone far enough, or if the stock has further to fall,” Copeland writes. “Here are five things investors will be keeping an eye on.”
1. Admitting there is a problem
2. Gross margin, rising or falling?
3. How about a dividend increase?
4. You’re sitting on $150 billion in cash, spend some of it
5. Give us the damn Apple TV, or something new
Read more in the full article here.
MacDailyNews Take: We already have the Apple TV. It’s on it’s third generation and widely available. If someone’s so qualified to be Apple CEO, why are they wasting their time as Wall Street analysts or Wired hacks?