Don’t worry, Apple still thinks like a start-up

“The pundits criticize Apple for falling behind, theorizing that in the absence of their spiritual leader, Steve Jobs, innovation and that certain quality he brought, is now fading,” Ernie Varitimos reports for TheStreet.

“The market is becoming anxious with Apple, sans Jobs. It believes that the miracle rise of Apple was embodied solely in one man,” Varitimos reports. “There was complete confidence and ease that Apple could do no wrong when Jobs was alive; even on his death bed the confidence was strong. And the sentiment lingered almost exactly a full year after his death — the year of mourning.”

Varitimos reports, “The key to Apple’s continued success and domination is to stay true to the philosophy and values of kaizen. And while I have been critical of Tim Cook for not being the spiritual and charismatic leader that Jobs was, there is one thing for certain: Cook is the epitome of a kaizen master.”

Read more in the full article here.


  1. Vartimos, like Pendola, Donkey boy Moritz an ‘Zach Bass’ are historically short sellers and/or scum hedge fund affilliates, that try to bait Apple investors into believing that they “too” are Apple fans and well wishers, while they massively short and get paid to setup Apple for a fall…

    Once they’ve suckered your confidence, they’re in perfect positions to influence and sway investor sentiment and create panic selling .


    Keep them guessing…

    1. But Apple also needs to maintain the drive, focus, and willingness to take risks that characterizes successful technology start-ups. That approach is what enables Apple’s leaders to say “no” to lots of good ideas in order to focus on a few great ones.

      Each new opportunity should be assessed from that viewpoint. Only after it passes that test should Apple’s deep pockets be applied. That approach is why Apple spends less in R&D than some other large competitors, but obtains superior results.

  2. It doesn’t matter whether Apple thinks it’s a startup company or not. It’s what Wall Street thinks that matters to shareholders. Tell me that Apple is being valued as a startup and I say it’s being valued as a 20-year old dying company and maybe worse. It’s not even close to being valued like a startup. Netflix is valued as a startup company. LinkedIn is valued as a startup company. Apple is valued as a has-been company.

  3. Wall Street is the problem. Not Apple. No analysts should tell a company how to run least of all, tell Apple. Apple hasn’t slowed. Only the criticism from Wall Street has increased just from their insecure nature and selfish, ‘get rich now’ hedge fund managers.

  4. Sadly, Apple now rolls out new hardware & software like it is a lumbering behemoth. iWork ’09, anyone?

    … and soon Cupertino employees will spend their days walking in circles in the new glass money pit “mothership”.

  5. When Apple releases a new product = worry over its production problem \ margin decrease
    When Apple release a cheap iPhone = the cannibation problem
    When Apple has no new product = the production cut worry / bigger competition \ Market share is low due to no cheap iPhone .

    I wonder HOW AND WHAT can make Apple rise back !!!!

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