Apple, Yahoo discuss deeper iOS integration, sources say

13 years ago

“Yahoo Inc. and Apple Inc. are getting cozier,” Amir Efrati and Jessica E. Lessin report for The Wall Street Journal. “The two companies have been discussing how more of Yahoo’s services can play a prominent role on Apple’s iPhone and iPad devices, people briefed on the matter said.”

“Apps powered by data from Yahoo Finance and Yahoo’s weather site already come preloaded on iPhones. Some Yahoo data, such as sports stats, help power Apple’s voice-activated ‘assistant’ Siri,” Efrati and Lessin report. “But the companies are discussing new arrangements, including possible deals to get more content from Yahoo News and its other Web properties loaded onto Apple devices or available through an expanded Siri partnership, one of these people said.”

Efrati and Lessin report, “The discussions represent a push by Yahoo Chief Executive Marissa Mayer to increase the company’s presence on mobile devices.

Yahoo CEO Marissa Mayer
(photo by Brigitte Lacombe)

A deeper partnership with Apple, which analysts estimate will sell more than 200 million iPhones and iPads this year, could potentially reverse Web traffic declines that Yahoo has seen on some of its sites and help transform the company into a bigger mobile-software player.”

“Apple, meanwhile, has been looking to partner with companies to help reduce its reliance on Google’s mobile services,” Efrati and Lessin report. “Apple’s desire to extract itself from Google runs deep. Apple, which last year ended partnerships with Google over maps and video, has explored breaking up on search for many years and its representatives recently met with companies that have search expertise, people familiar with the matter said.”

Read more in the full article here.

MacDailyNews Take:

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them. – MacDailyNews, March 09, 2010