Jon Erlichman reports on Facebook’s new smartphone software. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.”
It’s funny, I also spoke to Mark Zuckerberg last summer and he had described mobile as being their biggest challenge. When we spoke at that time, you know what he was doing, he was charging his iPhone. That’s the reality that we live in. We’re on our phones, Facebook knows that, Mark Zuckerberg knows that, and this is the evolution of the Facebook experience on your phone. At the same time, what about the rivals/partners like Apple? There’s already been so much integration with iOS. Well, he said, “We love Apple.” And, to highlight that, the Facebook app is obviously very popular on the iPhone. – Jon Erlichman
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