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Apple CEO Tim Cook’s mea culpa works wonders in China

“Apple CEO Tim Cook’s apology to China over his company’s warranty apology seems to have succeeded in reducing tension with the Chinese government,” Don Reisinger reports for CNET.

Global Times, a state-run media outlet in China, today wrote that Apple’s ‘apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market,'” Reisinger reports. “The Global Times also said that Apple’s apology was ‘worth respect.'”

Reisinger reports, “It appears that the apology and promises of fixes have addressed China’s concerns. They also underscore just how important China has become to Apple — the company has consistently said it’s the second-largest market for its business — and how powerful the Chinese government is.”

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