“Tablets are the new norm. The mere mention of tablet computing will, in most, elicit the knee-jerk reaction of praise for Apple’s iPad,” Maxwell Fisher writes for The Motley Fool. “Since the launch of the first version in 2010, the domination of the tablet market has been largely based on the hitherto unmatched combination of cost-effectiveness and high functionality.”
“Companies such as Google and Microsoft have launched their own products, and are furiously trying to set the new standard for tablet computing. While I see this as beneficial for both, I believe Apple will continue to stay ahead because of the superiority of the product, and its culture of creativity and innovation,” Fisher writes. “The main fight is against Apple’s efficiency. With iTunes and the ability for users to purchase music, movies, TV shows, and educational content, Apple is giving its customers a one-stop shop. Buy, download, sync, and take everything with you. If one adds the App Store to that equation, Apple is the epitome of convenience.”
Fisher writes, “The stock [AAPL] is now trading around $455, up nearly 10% from the March 4 low. I believe it will continue this upward trajectory as tablet sales steadily rise.”
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