“It’s not exactly a revelation to say Apple executives are fond of secrets. While that sense of mystery may work marketing magic with consumers, many Mac Pro customers in the professional world would very much appreciate it if Apple would cut it out with the cloak-and-dagger stuff,” Josh Lowensohn reports for CNET.
“At a starting price of $2,499, the Mac Pro is one of Apple’s most expensive products. It’s still the go-to workhorse for creative types who work in film, photography, print, and architectural jobs,” Lowensohn reports. “But many of them are losing patience with Apple following a series of erratic product updates and poor communication about future plans, and there’s only a vague indication their concerns will be addressed anytime soon.”
Lowensohn reports, “That waiting game reached a tipping point last year, when after nearly two years between upgrades, Apple finally updated the Mac Pro with newer technology. For some, what Apple delivered was too little, too late.”
Read more in the full article here.
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