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Beleaguered RIM changes company name to BlackBerry, announces new Z10, Q10 devices running BlackBerry10

“The company formerly known as RIM announced on Wednesday new BlackBerry Z10 and Q10 handsets running the BlackBerry 10 operating system, as it attempts to regain ground lost to Apple and Google,” AppleInsider reports.

“The Z10 is BlackBerry’s most direct competitor to Apple’s iPhone, sporting a 4.2-inch display with a density of 356 pixels per inch. Like the iPhone, it features an all-touchscreen design and eschews a physical keyboard,” AppleInsider reports. “But BlackBerry also hopes to retain its devoted users who remain attached to the company’s tactile keyboards. Those users will be served by the QWERTY-equipped BlackBerry Q10, which also features a 3.1-inch touchscreen.”

“The Z10 launches in the U.K. tomorrow, in Canada on February 5, and in the U.S. in March. Pricing will vary by carrier. The Q10 is expected to debut on the first global carriers in April,” AppleInsider reports. “In changing its name from Research in Motion to BlackBerry, the company’s new stock ticker of ‘BBRY’ will reflect the change.”

Read more in the full article here.

MacDailyNews Take: Okay, Beleaguered BlackBerry, it is. While it lasts. And still DCW, of course.

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