The inside story of how Apple bought music startup Lala, and then bought it again

“Lala was the pioneer in online music streaming before services like Spotify and Pandora really took off,” Alex Heath reports for Cult of Mac. “If you Googled a song pre-2009, a Lala link was the first result. Founded in 2005, Lala underwent some business model changes until it became a full-fledged music streaming site. A partnership with Google’s Music Beta and good connections with the record industry allowed Lala to grow and gain attention from bigger tech companies.”

I”t made sense for Apple to buy Lala in December of 2009. was shut down in May of 2010, and Apple has since introduced products like iTunes Match,” Heath reports. “When Lala was bought, we all knew that Apple had paid around $80 million for the small startup. Now the inside story of how the deal was reached over dinner at Steve Jobs’s house has surfaced.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]

Related articles:
What’s really going on with Color: Apple acquires engineering talent, not the company – October 18, 2012
Apple acquires Lala Media – WSJ, NY Times – December 5, 2009


  1. But that’s nothing brilliant on the part of Apple.Those are just dumbshits that left Apple. And then had to come back for a job. They must’ve really thought that they could make a lot of money in the new enterprise? As I said, dumbshits.

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