“When Microsoft next reports earnings, don’t expect Surface sales to be a highlight,” John Paczkowski reports for AllThingsD.
“UBS analyst Brent Thill estimates that Microsoft sold just one million Surface RT tablets during the December quarter,” Paczkowski reports. “Citing ‘a difficult iPad compare and narrow distribution,’ Thill cut his previous estimate of two million RTs in half, and said he now expects Surface sales of 2.5 million units for all of Microsoft’s fiscal 2013.”
Paczkowski reports, “Thill’s note follows a similar bulletin last week from J.P. Morgan analyst John DiFucci, who lowered his estimates on Microsoft for largely the same reasons. He forecast Surface unit sales of just 700,000 for the December quarter… ”
Read more in the full article here.
MacDailyNews Take: And, now that the marketing geniuses at Microsoft have throughly trashed the Surface brand, they will now attempt to sell even more expensive “Surface Pro” units.
It takes a new level of stupidity to launch the Surface the way Microsoft did, with the least promising models first, in far too few outlets, priced way too high, with insipidly vapid introductory advertising and then, after racking up poor reviews and awful unit sales, try to sell the “real” Surface tablets. Way to take a dump all over your branding yet again, fools.
What did you think was going to happen, Microsoft? Oh, sorry, “think?” Microsoft obviously does no such thing. Forget about Marketing 101, a kindergartner could have seen this coming. Create a positive first impression. Lead with your best. Maximize your chances for success. (It isn’t rocket science. Sheesh.)
Whoever devised the Surface rollout should just give up and join the circus where their “talents” would be far better suited. A big, bald, dancing monkey could be a big draw!
Zune. Vista. Kin. Surface. How many strikes does Ballmer T. Clown get before he’s out? Ballmer must have compromising photos of Bill Gates. It’s the only explanation left, unless Gates doesn’t give a zune what happens to his derivative, failing, perpetual Apple wannabe clusterfsck.
Any person of average intelligence randomly hired off the street could run Microsoft better than Steve Ballmer.
Led by a clown in a job he cannot even remotely begin to handle, Microsoft is a band of yes-men, fools, copiers, and political schemers who deserve all of the failure they continually invite – and then some.
With Surface tanking, clueless Microsoft digs faster – December 19, 2012
Below the Surface lies Microsoft’s impending doom – December 14, 2012
Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed – December 14, 2012
Beleaguered Microsoft’s Surface tablet flops – December 12, 2012
MKM Partners cuts Microsoft price target, estimates on lower than expected Surface, Windows 8 sales – December 5, 2012
Why Microsoft’s Surface tablet is doomed – December 5, 2012
App developers shun Microsoft’s Surface tablet – December 4, 2012
Microsoft Surface Pro to offer only half the battery life of Apple’s latest iPad with Retina display – November 30, 2012
Microsoft’s Surface Pro iPad killer to start at $899 – November 29, 2012
Microsoft’s Surface tablet flops, orders reportedly cut in half – November 29, 2012
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011