Apple debuts new Christmas-themed TV ad for iPad, iPad mini, and FaceTime (with video)

Apple last night debuted a new television advertisement on U.S. and Canadian broadcast and cable networks.

The spot features a girl and her grandfather sharing a moment of holiday cheer as the girl sings “I’ll be Home for Christmas” over FaceTime between his iPad (4th gen.) and her iPad mini.

The simple ad really allows for those who are unfamiliar with FaceTime to see how it works and gives an example — perfectly in tune with the season — of how they might use FaceTime in their lives.

Apple’s “I’ll Be Home” TV ad, featuring iPad, iPad mini, and FaceTime:

Direct link to video here.

MacDailyNews Take: This is one of Apple’s better ads – ever. Not only does it fit perfectly with the season and effortlessly show off the products and technology in a real, believable way, the clean, simple audio track compels everyone in the room to stop and look to see what’s going on.


    1. One more thing needs to be said…

      MDN accumulates more posts than usual for stories about ads. Ad aficionados, anti-ad activists, and everyone in between all respond in some way. It’s all very good for business.

      Underneath it all is the emotional ball of nerves that makes commerce, and even society, possible in the first place. The feelings that animate all our choices uniquely define each of us.

      Anything that presents the world with the most succinct, universal and deeply felt personal message is sure to have great success.

      In the end, retail sales figures are less about the impersonal game of business than a marker in time about our values as a people.

  1. It was a great ad. Brought a mist to my eyes.

    Obliviously many of you complainers are not grandparents who will not be spending the holidays with your grandchildren. We use Facetime all the time to keep up with our grandkids.

    People who watch know it is an iPad, all they need to do is go to an Apple store or Best Buy and mention the commercial. The sales staff can tell them what it is about. Even in the 2 Best Buys in my area, the Apple sales staff are quite competent.

    I believe it is a great commercial. But if you would rather watch robots busting through walls or dancing fools doing click, click, click….then have at it.

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