“Apple Inc. is in early discussions to integrate local data from Foursquare Labs Inc. into its mapping application, according to people familiar with the talks, as the company continues to build an arsenal of local data to try to take on Google Inc.,” Jessica E. Lessin and Spencer E. Ante report for The Wall Street Journal.
“The talks, which took place in recent weeks and involve Apple senior vice president Eddy Cue, are the latest sign of Apple’s plans to more tightly integrate local services into the iPhone and iPad,” Lessin and Ante report. “The discussions with New York-based Foursquare come as Apple has been talking to a number of companies that collect local data to improve its new mapping product.”
Lessin and Ante report, “Foursquare develops a popular mobile app that helps people find local places and tells their friends when they are at venues like bars and restaurants. It has also amassed business listings, and collects data about the relative popularity of places as well as user-generated tips about them that could help Apple’s mapping service stand out.
Read more in the full article here.
[Thanks to MacDailyNews Readers “Brawndo Drinker” and “Judge Bork” for the heads up.]