Yahoo CEO Marissa Mayer announces major overhaul of Yahoo’s popular email service

“Yahoo Inc rolled out new versions of its popular Web email on Tuesday, the first major product makeover since Chief Executive Marissa Mayer took the helm of the struggling Internet company five months ago,” Alexei Oreskovic reports for Reuters.

“Yahoo released new versions of its Yahoo Mail product for smartphones and tablets – in keeping with Mayer’s focus on mobile devices – and a revamped version of its Web-based mail product for PC users that cuts out ancillary features and that the company said delivers faster performance,” Oreskovic reports. “‘You’ve told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day,’ Mayer said in a post on Yahoo’s official blog on Tuesday.”

Yahoo CEO Marissa Mayer<br>(photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer
(photo by Brigitte Lacombe)
Oreskovic reports, “Yahoo is the No. 1 Web email product in the United States and No. 3 worldwide, behind Google Inc’s Gmail and Microsoft Corp’s Hotmail, according to comScore… Mayer, 37, is moving to revitalize Yahoo’s various Web products and reverse years of declining revenue. A former Google executive, Mayer is widely admired in Silicon Valley for her Web product savvy, though some analysts and investors have expressed caution, noting that Mayer has never before led an entire company as CEO.”

“She has said her top priority is to create a coherent mobile strategy for Yahoo and that she intends for at least half of the company’s technical workforce to be working on mobile products,” Oreskovic reports. “As part of Tuesday’s announcement, Yahoo unveiled an update to its mobile email app for smartphones based on the Android operating system, as well as Yahoo’s first stand-alone app for Apple’s iPhone [Yahoo! Mail (free) via Apple’s iTunes App Store]. Yahoo also released a version designed for tablets and PCs based on Microsoft’s new Windows 8 operating system.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]


  1. Yahoo Mail was the very first commercially available free mail service offered on the iPhone. Steve Jobs even demoed it on stage in 2007 during the launch of the iPhone.

    Today, with the availability of Google Mail and iCloud Mail, Yahoo Mail remains the only mail service that you cannot get on the Mac for free but must pay a yearly fee. Not only that but Yahho Mail only works on the POP protocol and not IMAP so it’s doesn’t sync across your iOS devices and Mac OS X.

    I don’t care how much eye candy Marissa piles on top but if the basic functionality is broken, it’s worse than useless.

    1. Total agreement. I associate Yahoo with a loud CLUNKING noise and a corporate culture that doesn’t care it’s living in the 20th century. I’d go into shock if Yahoo actually brought its code up to modern world standards.

    2. “Not only that but Yahho Mail only works on the POP protocol and not IMAP so it’s doesn’t sync across your iOS devices and Mac OS X.”

      Why? You set everyone to leave a copy on the server. Everybody gets a copy of everything. On top of that you don’t end up getting somewhere and finding out that you don’t have a copy of an email with a registration code you need, because your Registrations folder in Mail on your iPad didn’t sync and you are somewhere where there’s no Internet. POP was much better, and cleaner, and easier to trust. I’m constantly finding emails I deleted at work still on my MacBook.

          1. Your inbox appears to be fully in sync but it’s not, not really. Being fully in sync means if you read mail in one device, that is fully reflected across all devices. Not so with Yahoo Mail. Even if mail is read in your iPhone, that same mail is flagged as unread in OS X mail.

            Also if you delete mail in your inbox in your iPhone, the mail remains undeleted in OS X mail.

            What you’re witnessing is partial syncing in that mail is being delivered to your inbox, but it stops there.

            1. My read emails are reflected…or appear to be so. I had several read today on my Mac and some others on my iPhone and both reflected their correct state. I have not checked deletions, but I am willing to take your word for it that they are not reflected.
              So. Partial syncing. Okay.

              Hopefully, she’ll fix that.

            2. Okay. I’ve been able to get my devices (at least the Mac and iPhone I’m working with) to now APPEAR to be in sync though clearly not without some intervention in webmail. Should be automatic though.

    3. Actually Gmail was available on the iPhone from day one too, but Yahoo! was the first free *push* email on the iPhone.

      I signed up to Yahoo! for that very reason, but have since moved to iCloud.

  2. Back in the dark ages (late 90s) I purchased my first PC.
    I had a mac at the time but I needed the PC for school, there was no and’s, if’s or but’s about it. If I wanted to get my school work done at home (and not at the computer lab at school) I had to buy a PC.

    I remember coming home with my shiny, new, POS compaq and plugging that baby in. After startup, I was prompted to install Yahoo stuff. Not knowing any better, I clicked OK.

    After about an hour of hell later I had a computer that was crippled and lame. It was as if Yahoo had conjured a Demon that had 1’s & 0’s velcro’d on its digital talons. After much pain and suffering, I was able to exorcize the Yahoo Demon from my new (POS) compaq.

    So, to make a short story long, Marissa is going to have to do a lot more than flash pretty gams at me and remove a few adverts from the yahoo home page to get me to even consider installing anything Yahoo.

    Personally, I hope she can breath life into Yahoo (in a way that isn’t creepy).
    Google is so F’ing creepy and evil that I would give even Yahoo another chance.

  3. I would love for the name ‘Yahoo’ to be changed to almost anything else. I hate the idea of ‘being’ a yahoo or associated with that kind of name. Hopefully, they are bought out and the name disappears.

    I have never signed up for Yahoo or used its search for that very reason.

  4. I wonder if that is a Schweddy ball she’s sitting on. I like how she touches it right there behind. A lot of pressure is built up there in that ball. What would happen if she were to lick it? Would it burst?

  5. My main problem with Yahoo Mail is that five or six times now, there have been breaches somewhere in their servers and spam emails have been sent out to my contacts from my address. I’ve had 8 or 9 password changes, seemingly to no avail. I’ve been forced to remove all the contacts and now use Yahoo Mail only for very peripheral emails.

    Say what you will about Gmail, but I’ve NEVER had that kind of thing happen with them.

  6. I’m not the only one, either. I’d never even CONSIDER using them seriously until that issue had been corrected. I’m quite happy with iCloud mail as my primary personal service and Gmail for my other contacts.

    1. I’ve had a Yahoo Mail account for well over 12 years now. Although I, too, have had some complaints during that time, I’ve also had some complaints about some of Apple’s services as they got their own act together. (Been with .Mac email addresses since iTools’ days). But I have found myself using Yahoo pretty regularly when I sign up for things from new (untrusted) sources. I can’t remember the last time I’ve had a problem. In addition, I use a custom Yahoo home page where I get a lot of my news, including Mac news other than MDN. I’ve been surprised at how much I’ve been using their news and financial services. And I’ve seen improvements since Marissa took over. Her vision seems to be taking Yahoo in the right direction, so much so that I grabbed some shares of YHOO not many weeks back when it was just $14 something. Well over $19 now. (Thanks, Marissa!) So even if they drop the ball a time or two on the way to reinvigorating themselves, I’m going out of my way to give them a shot at whatever they do now. I’d love to see them pull it off. It’s fun.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.