“Apple and Google are very nearly in the same spot as they were six months ago when it comes to Web traffic, a new study says,” Josh Lowensohn reports for CNET.
“Advertising and analytics company Chitika [on Monday] put out new numbers from a six-month study of U.S. and Canadian Web traffic collected from ad impressions by iOS and Android devices,” Lowensohn reports. “Apple closed in on 67 percent of the overall Web traffic that Chitika recorded, ending on November 27. That’s up 2 percent from where it started near the end of May. Google’s Android, meanwhile, ended at 33 percent, down 2 percent from where it started off.”
Lowensohn reports, “‘This data may also suggest that users largely don’t switch between different OSes when they upgrade their device,’ Chitika wrote in a post announcing the results. ‘Should this be true, manufacturers of Android devices are competing more with each other for customers, while Apple is in little danger of having its user base dwindle.'”
Read more in the full article here.
MacDailyNews Take: Here’s some corroborating data:
“An online survey of 600 smartphone owners by research firm Ask Your Target Market (AYTM) suggests that a significant number of Android owners are planning to jump ship and buy an iPhone over the next 6 months,” Adrian Kingsley-Hughes reported for ZDNet on September 25, 2012. “Of the 40 percent that admitted to owning an Android, 22 percent said they were going to make the switch to the iPhone within the next 6 months. iPhone users it seems are a lot more loyal. Of the 23 percent that owned up to owning an iPhone, only 9 percent said they were planning to defect to Android… Overall, Android owners are 2.4 times more likely to switch to the iPhone than vice versa.”
Related articles:
Apple’s iPhone takes top spot from Google’s Android in U.S. smartphone market share – November 27, 2012
Many Android settlers plan upgrade to Apple’s iPhone – September 25, 2012
Gartner sees BlackBerry, Android users upgrading to Apple’s iPhone 5 – September 20, 2012