Starting at $329: Is Apple’s new 7.9-inch iPad mini too expensive?

“Apple, by and large, likes to float above price wars. When people tell Macbook users that they could get a great Windows laptop for half the price, they just sort of stare at them,” Dave Thier writes for Forbes.

“But Apple is trying to extend its tablet dominance into budget territory with the iPad Mini, and price, suddenly, becomes the vital factor,” Thier writes. “The Nexus 7 retails for $199, and the Kindle Fire as low as $159 — $199 for the HD version. Apple wants to be cheaper, but not that cheap. The iPad mini is arriving at $329. So as we get into a tablet buying kind of mood, the question becomes – is the iPad mini $130 better than its competition?”

MacDailyNews Take: It’s worth more than $130, which makes iPad mini a great deal.

Thier writes, “The iPad mini does have LTE support at a higher price point, which the Nexus and Kindle lack. The app store remains a serious advantage – techies may bemoan the walled garden, but others take comfort in a degree of protection from malware. And the sheer quantity of apps specialized for the iPad can’t be beat.”

Read more in the full article here.

MacDailyNews Take: As always, Apple is correct to let the also-rans deal with the market’s bottom-dwellers. Cheapskates do not make great customers. In fact, skinflints make awful customers; they certainly don’t purchase content and apps like Apple product users do.

Let the undiscerning riffraff wallow in crap as usual.

Related article:
Apple debuts 7.9-inch iPad mini; unveils new 4th gen. iPad with 9.7-inch Retina display – October 23, 2012


            1. Of course I would. Why wouldn’t I?

              I pity the niggardly. The niggardly are not worth one second of my time.

              Political correctness, especially such wrongheaded, uneducated political correctness as you are displaying, is a cancer.

              In closing, fuck you hard. Stop being so niggardly about what you deign to allow others to express.

            2. Yep, a throwback to the 19th century. A mint julep in hand and a plantation full of slaves.

              I really doubt if you would. As a matter of fact, it is what I would expect from members of the aryan nation in a group.

              Political correctness my ass. Nobody even talks like that any more. I guess you are old school.



              Your salute isn’t very becoming.

            3. I never espoused ignorance. Thank you for that backhanded slur.

              I am 60 years old and have NEVER heard anyone use that word in normal conversation.

              Let me say this. I have heard “code words” used by some. Words that “normally” do not have negative connotations.

              Based on “history”, how often the word is really used, my perception of how it would be received in “polite company”, I made my comment. That does not make me ignorant.

            4. @ CitizenX

              look up what the word means, before looking ignorant. It’s not a racist word! However, with your own comment about White People, you here are the racist one.

            5. And you are a c**k whore. How does it feel to trade unbased slurs against one another?

              Oh wait. Yours is based on your all encompassing intelligence and logic and I am just a racist.

              I am glad that you know the mind of those you have not met. Even better you a so wise you can make judgements from afar. You can even ignore the lessons of history to make a judgement of me and my experience.

            6. I salute your command of the English language; people, it’s not an offensive word, look it up in the dictionary first, before complaining !!

            7. Yes Citizen x, it would draw stares and silence, incorrectly of course.
              From Wiki.
              “Niggardly” (noun: “niggard”) is an adjective meaning “stingy” or “miserly”, perhaps related to the Old Norse verb nigla = “to fuss about small matters”. It is cognate with “niggling”, meaning “petty” or “unimportant”, as in “the niggling details”.

            8. @eldernorm
              if I’m not mistaken, you’ve been coming here maybe as long as I have, 10+ years now. we all know that this is not the first time Superior Being has trotted out the “niggardly” descriptor. SB knows what happens every time. it’s bait—for when he sometimes feels small and lonely. he knows someone will mistake niggardly as a racial slur. he waits for someone to fall for the trap. then when he corrects them (or someone else finally does), SB is rewarded with the glory of feeling as though he’s a Superior Being? I guess??
              people are so funny.

            1. If thoughts could kill, I venture you’d be a mass-murderer. Everything you write says more about you than your targets. It speaks volumes, in fact. Your immaturity is very apparent. Perhaps you might find some model elders within your tribe whom to emulate?

            2. Contrary to popular belief and what is being taught in schools these days, there is a difference between opinion and fact. The accepted definition of the word, as published in the dictionary is a fact. Opinions are of varying qualities. Again, contrary to popular belief, some opinions are better than others. Your opinion about what the word means is interesting, but of little value. You are entitled to your own opinions, but not your own facts.

          1. “In the United States, there have been several controversies concerning the word “niggardly,” an adjective meaning “stingy” or “miserly,” due to its phonetic similarity to the racial slur “nigger.” The two words are etymologically unrelated.”

            1. Let’s not get lost in Romnesia or semantics. It’s clear and obvious by subsequent statements that the intent, the implication gives whatever word(s) used a dual layer of meaning. Using the word and then politicizing the discussion in relation to President Obama surely reveals the person and persons underneath the masks.

            2. Making a non racist term into racism is a typical tactic of the most racist group in my lifetime: the race baiting leftist politically correct Salem witch hunters of the modern era.

              McCarthy who was fighting an actual threat that got actual nuclear weapons and actually aimed them at us is a modern liberal symbol of “thought police”. When in fact you, and ignorant and intolerant liberals like you are far more oppressive and terrifying than McCarthy ever was.

              Political correctness and turning words like apartment, and ‘binders’ into sexist and racist words is the most disgusting and offensive and oppressive social movement in my lifetime.

            3. The Soviets “got actual nuclear weapons and actually aimed them at (you)” Do you think it would have anything to do with the fact that you already had nuclear weapons and had already used them on somebody? Did you ever think that the rest of the world might rightfully be living in fear of YOU? You are biggest aggressors on the world stage, and the rest of us aren’t even allowed to act defensively without you shooting first and asking questions later.

        1. niggardly |ˈnigərdlē|
          adjective often offensive
          not generous; stingy : serving out the rations with a niggardly hand.
          • meager; scanty : their share is a niggardly 2.7 percent.
          adverb archaic
          in a stingy or meager manner

            1. It is NOT associated AT ALL. It has middle-English roots and is no way related to the derogatory slang term. Nor does it carry one iota of hate. Ridiculous. Now, you may CHOOSE to make that connection, and most people in the States do, and choose not use the word. But it is entirely wrong to immediately equating a person using that word to a racist/bigot. THAT is a truly ignorant thing to do.

            2. No, in reality, in the real world, it is not. The semantic bullshit arguments being made about this issue are fucking ridiculous. superior being knew how his comment would be misinterpreted, which clearly makes him a total fucking douchebag. please don’t stray into his territory.

      1. I’m hardly stingy. If I was going to buy one, I’d buy the 64Gb w/cellular, which is $659. I have a 16Gb iPad 2 w/Wi-Fi, and HATE it. (It was a present. I had bought the original iPad at 64Gb w/cell.) 16Gb is NOT enough space. And at that price, what’s the point? Might as well get a full sized one.

        No, $329 is too much because it gives Android breathing room. And Android must die.

        1. Good points. It does seem that $329 is high. I guess Apple knows what’s it doing? But I think MDN’s arrogant comment about bottom dwellers is rather rude. One’s economic stance in life is not always their own doing. The last thing I ever am is a thin skinned goody two shoes liberal. Having said that, it’s pretty obvious that M D N is using cheapskate and skinflints to justify Apple’s $329 pricing point. MDN is probably as surprised and unhappy as most. But it’s easier to act like Apple does every thing right rather than to be objective.

          1. I always thought ‘bottom-dwellers’ was more a frame of mind/attitude, than an actual social or economic position.
            People who know the cost of everything and the value of nothing!

      2. Apparently Citizen X is not a Mac user. If he was, he would of looked “niggardly” up in the Mac dictionary and learned that “niggardly”, while it sounds like the other controversial “N” word, is totally unrelated in etymology, and in root meaning.

        Illiteracy rule the day again, unfortunately.

        1. Apparently Necorn99 is not an intelligent human being. There, I made and uniformed comment. Aren’t you proud of me.

          Not a Mac user. Well, I met Jobs in 82,83. Gates and Adam Osborne. I was probably the first salesman not employed by Apple to sell more than a Million dollars worth of Apple equipment to the education market. That enough Apple history for you? Maybe you would have liked to be at our Mac introduction the day after the Super Bowl where it was announced. We rented a big screen TV to show the 1984 commercial. Our customers loved it.

          You don’t know me punk. You don’t know what I have done or where I have been.

          I know what “niggardly” means. Get off of your high horse because it is not becoming with that foot up your ass.

          Spare me. The fact is nobody, ok, I will change that to rarely does anyone use that word. There are actually better words that can be used.

            1. Really? I see what you did there. They call it projection. Or maybe the pot calling the kettle black. After all, you are the anonymous one, not me. Don’t you see how silly, no wait, how stupid you look pretending I am doing what you are doing? After all, I am the one that is registered with a picture and a web page. I don’t really update it or anything but again, I am the one registered.

              Pot meet kettle. I bet it has been awhile since you’ve seen the light of day so I’ll let you ignorance pass.

              Can you say FAIL? I knew you could. Go back to 4chan and fap your way to some intelligence punk.

    1. When I see someone with a non-Apple tablet, I view them the same as when I see someone lugging around a non-Apple laptop or driving a car with an Obama 2012 bumper sticker: as a threat to the gene pool.

      1. Right there with you, except for the bumper stick bit, which your insufficient brain capacity has managed to interpret backwards.

        If you weren’t such a blind party loyalist, and actually used logic and reason to decide the best candidate you’d see that an out of touch women-hating millionaire, with an abysmal business record (albeit a stellar gambling record), with severe flip-flop issues brought about by a healthy dose of Romnesia would be the worst thing to happen to this country since Bush II. You do remember how that administration left things, don’t you?

        1. Woman-hating? Out-of-touch? Seriously?

          Do you actually believe that bullshit?

          Go ahead now, tell me all about “binders” as you get buried in a landslide.

          1. Well, not believing that would mean I couldn’t believe the words coming out of Romney’s own mouth. I suppose there is some merit to that argument, as he changes his pitch up every other day.

            Oh – and his woman-hating goes way beyond the whole binders gaffe. That was merely a punchline to a long, unfunny joke.

            1. After the last 4 years, I’ll take a “master” in pretty much anything. It’ll be a welcome change.

              Romney didn’t create the system and it’s nice to know he’s smart enough to have profited handsomely from it. What did Obama do, except to get escorted into a job he has proven he cannot handle (Libya, Egypt, Iran, unemployment, etc.) by a corrupt media?

              And what of Romney’s service to the Olympics? Or his exemplary family life? Of his lack of background in dealing in and taking illegal street drugs, including cocaine?

              And Stockman is an indicted fraud.

            2. @F2010 – But you conveniently ignore that Romney and his gang ran Bain & Co. into the ground, requiring a $38mm bailout from the FDIC. Then Romney restructured the debt to reduce it by $10mm using the threat of liquidation if the Government didn’t take the haircut. Out of that mess grew Bain Capital. Not only that, but as Governor of MA Romney increased the state’s deficit by $2.6B and he left the state with over $1B in debt – more per capita than any other state in the country. And he lied about the true extent of the debt during the election campaigns for his successor. Two years into his term his approval rating was 34% – ranking 48th out of 50. The Dem contender beat Romney’s hand picked Republican choice to succeed him by 20 points. And all of this is just about his supposed financial expertise. Nothing to do with his interminable flip-flopping on almost every issue there is. And you call him a “master”??? Seriously!?!?!

            3. Wow, what planet do you live on? There are cold hard numbers to support the position that the economy is in better shape now than it was at the end of the Bush II administration. Obama has done an admirable job cleaning up the mess the neglectful and reckless Mr Bush left. He would’ve accomplished a great deal more had the obstructionist Congress of 2010 not forgotten that their mandate is in looking out for the best interests of the people they represent instead of some imaginary (R) vs (D) scoreboard. Compromise and working together to solve problems are the only way we’re ever going to improve and advance ourselves, something Congress either seems to have forgotten or has intentionally laid aside in an attempt to poison public opinion against the Obama so they can get one of their own back into the Oval Office.

              Regardless, it’s a pretty sad state of affairs that so many are so obsessed with party allegiances that they put blinders on, ignoring reality at every turn, wanting nothing more than the (R) or (D) to win without any regard for the merits of that individual.

              The sad thing is, the Republicans could have and should have courted a more suitable candidate. The one they chose is an absolute disaster of a human being. He’s contradicted himself at every turn making him come off as a ‘say what they want to hear’ kind of guy. When he has been candid, the things that have come out of his mouth have been horrible. He made his fortune by destroying businesses and milking the carcasses for everything they were worth, costing thousands of jobs in the process. What jobs were left, he shipped overseas. I have yet to hear of a single thing he’s done that was of any benefit to anyone other than himself or his peer group. He is not fit to represent the hardworking backbone of this country.

              As for your suggested reading, I think its much ado about nothing. That the man can crack a joke and demonstrate that he is an ‘everyman’ is a strength. Couple that with the fact that the biggest thing you could throw at me as an argument for Romney was an indictment on his sense of humor only speaks volumes to support my position that Obama is a better human being, and by extension, a better choice to lead.

            1. As with “binders” and other such transparent silliness, the cause of “Romnesia” is desperation as the Obama admin panics over internal polling that has to look at least as bad for them as what I’m seeing over here.

            2. Nope. Romnesia is just a playful term to describe what happens when Romney changes his story so many times that he can’t remember what he said to who. He’s a pathological flip-flopper – he just says whatever he thinks his audience wants to hear at any time. It’s documented that in the last 30 weeks he’s lied or misstated the facts over 533 times. But what happens if he wins and has to make a decision that he has to stick with? Or gets called out by a world leader in his lies?

    2. Agreed, It’s not even in the same league as the $199 devices.. All one has to do is watch the video to discern that..

      So yes, It’s $130 more than the cheapest product, but it’s $170 less than the base full size iPad – which *IS* the market leader.

      This thing will sell like hot cakes.

      1. Yes… It’s basically the SAME as the iPad 2, except that it is HALF the weight. The screen is physically smaller, but it shows exactly the same content. That is amazing! HALF the weight!

        It should be priced at $399, because if an iPad 2 is worth $399, the iPad mini is worth at least as much. Instead, it has a $70 discount. What a deal…!

        Next year, I think the pricing will be different and less awkward:

        The “latest and greatest” big iPad – $499 and up
        Last year’s big iPad (current Retina Display model) – $399
        iPad mini (still 1024×768 resolution) – $299
        iPod touch (4-inch screen) – less than $299

        This year, the iPad mini is sort of caught between the iPod touch and iPad 2, for pricing.

      1. Actually it’s only $70 less than the iPad 2,to which it most closely compares. And it’s somewhat larger than it’s 7″ Android competition. I’m not sure what I think of this yet. Will have to play with one to really see, but right now I’m thinking I’d take the iPad 2 over this. Or maybe even a Nexus 7. Hmmm.

    3. I’ll bet we really need to hold it to understand how desirable it is. My guess is that the size is going to be extremely sexy for a LOT of people. iPads are fricking heavy. And large. The mini is going to hit a serious sweet spot. Eventually it will go retina, making it even sweeter more irresistable.

    4. No, iPad mini is not expensive at $329.

      Listen, iPad mini is not a dumbed-down, tiny screen, consumption-only tablet.

      “Apple wants to be cheaper” This is what people don’t understand and people like Dave Thier won’t ever get it.

      Hey Dave, Apple does NOT want to be cheaper, it’s not part of their strategy.

      Apple regularly creates the best product first and then finds the best price to offer it.

      Whoever thinks iPad mini is expensive or pricey has no clue of what they get for the price.

    1. Agreed that $299 sounds better but when you say it’s $30 more than that it sounds trivial. Glad i like the full size so the mini hasn’t bearing for me. Tough call though If you just read and email. Not going to win over the basic users.

    2. Agree. $299 would have been much, much better.

      $329 just invites anyone on the fence to get an Android tablet and lets the “reporters” as well as the Fandroids bash Apple for robbing people on old technology (the A5 is two generations back and the screen is the equivalent of three generations back).

    3. When you sell 20M units, for example, $30 per unit amounts to $600M gross. That’s money, even to Apple. Over time, the difference could amount to billions.

      It is also worth keeping in mind that people like to see prices drop, not rise. At $329, Apple positions the iPad mini as a high-quality (dare I say ‘premium’?) product unencumbered by embedded advertisements and fully integrated into the Apple iOS ecosystem. That price point leaves room for Apple to adjust slightly downward if management sees the need to do so. It will not surprise me if the iPad mini price declines to $299 in a year, at the next release (A6-family processor, etc.).

  1. No doubt it is worth the 329. But 299 would have been much better. A little less for Apple but much better optics. Now some people will buy the terrible Nexus or so because it’s so cheap.

        1. Yes, every Apple customer.

          There are certain types of buyers that Apple has never catered to and hopefully never will as it would degrade the experience for all of us who are smart enough to purchase Apple products.

            1. Oh come on. If you want to go mountain biking, don’t buy a bike at WalMart. It’s nothing to do with thinking one is better; it’s to do with quality of experience. Apple has no obligation to produce the equivalent of a WalMart “mountain bike” — or a $400 plastic Dell.

      1. Last time I checked, Apple accepts the money of anyone who wants to buy. Take your faux elite nonsense somewhere else.
        BTW- Just came from early voting- stood in line about 90 minutes and the Willard RobbedMe voters were sporting Fandroid phones and Focus on the Famdamily Voter Guides.

        1. This sounds like loser talk to me. Don’t worry AP, even though it looks like Obama is going down in flames, everyone, including Obama voters will immediately benefit starting November 7th. Look for oil speculators to start divesting and for gas prices to immediately start dropping with Romney in the WH. Natural as day follows night.

          Less oil money going to the Saudis and more to American oil companies and SUV mfgs means more jobs and eventually more people who can afford the iPad Mini. I know quite a few folks (as O likes to call them) who would love to own an Apple device but the economy doesn’t allow it. I look for Apple to start selling these like hotcakes this Christmas.

      1. Expect that to drop next year to $249. You will notice that Apple didn’t outline the actual sales of the touch. They will keep it a lower-priced entry into the iPhone ecosystem.

  2. But it doesn’t have a kickstand that sounds like an expensive car door….

    They said the iPad originally would not sell. And what a deal over an iPod touch which they sell a ton of.

    1. I’m with you. I love my iPad three. I don’t need the mini but would have probably picked one up had it been $249. $299 would have really been a sweet spot for sales but apparently not margins. Too bad. Certainly could’ve sold a lot more at $299. I would’ve liked to have seen the mini take a big chunk out of the cheaper tablets. Apparently the street and a lot of reviewers are a little bit critical of the entry price. But in the end all that matters is how many they can sell. We should have a pretty good grasp of that by January. The first couple of months will see sales by the Apple faithful. After that it’s the rest of the world. We’ll see.

    1. I’d be interested to know what the margins are on all these small tablets. I suspect Apple’s margins are in line with their usual, which is usually really good. I also agree that Google and Amazon are willing to sell at break-even or below. However, does anyone know the actual figures on the Nexus and Kindle Fire?

      With regard to whether that scheme is sustainable, not sure I agree with you for these two products. Google and Amazon both centrally profit off people using their search engine and store, respectively. Apple does profit from App sales and media sales, but they derive profit more from hardware. However, you could be right that eventually Nexus and Kindles will rise in price.

  3. Nope it’s the price for a great product.

    If price is worrying you then you’re not an apple customer.

    People who buy apple products don’t buy on price. They buy on value.

    Value means, great award winning design, intuitive user experience and a technology as software ecosystem that is the envy of every apple competitor around the world.

    That alone is priceless.

    1. VALUE? Yeah, that’s what I used to think.

      But now my old new iPad that’s not even 7 months old and cost almost $1000 with AppleCare is OBSOLETE! Poof. Gone. Disappeared. Like it never even happend.

      Value? Not so much.

      1. Does it still work? Do you still actually need it in the first place? Does it perform as needed for the functions it was purchased for?
        Then the value is not zero. Grow up, spoiled first world rich kid!

        1. macaholic, if there’s a spoiled first world rich kid attitude, Petey expressed it, not SuzieQ:

          “If price is worrying you then you’re not an apple customer.”

      2. You have got to be kidding! The science of technology moves forward. We would complain if it didn’t. By the way, I have a 2007 MacBook Pro which is far from worthless. I even have an iBook and one of the original iMacs which still work and could be used for a lot of computing tasks if I didn’t have last year’s iMac and that 2007 laptop. If you want the latest and greatest you have to live with innovation.

  4. $299 would have been a great price point. I’m guessing Apple considered this and went on with the price they selected. And I agree, the person that would go $100 and not $130 isn’t the customer that Apple is trying to reach.

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