“Amazon.com Inc announced an initiative on Wednesday to get its Kindle e-readers and tablet computers into schools, entering a market that has been particularly successful for rival Apple Inc and its iPad device,” Alistair Barr reports for Reuters.
“Amazon said it has been testing Kindles in recent years with hundreds of kindergarten through 12th grade schools in the United States, selling the devices at bulk discounts and helping them purchase and distribute e-books to students,” Barr reports. “Amazon’s education push is part of a broader effort by the world’s largest Internet retailer to get Kindles into as many hands as possible. The company sells Kindles at cost and hopes to make money selling e-books and other content such as apps, games, music and video through the devices.”
Barr reports, “Apple’s iPad has been a big hit with educational institutions in the United States. In the second quarter of 2012, the company said sales of iPads in the U.S. education market almost doubled year-over-year to just under 1 million units.”
Read more in the full article here.
MacDailyNews Take: Any school that’s stupid enough to buy head units designed for shopping at Amazon.com for their students needs to be shut down.
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