“Every technology company has a product that can be said to define it. For Microsoft, it’s Windows,” Don Reisinger writes for Fortune.
MacDailyNews Take: Poor Mediocresoft. Might as well be a septic tank pumper.
“For Google, it’s Google Search,” Reisinger writes. “And for Apple, a company that once had the word ‘computer’ in its name, it’s the iPod. That’s right, the iPod, not the iPhone or iPad or any future i-device coming along.”
Reisinger writes, “A solid argument can be made that every iPhone or iPad a person buys is really another iPod sale. After all, those devices integrate all of the features found in today’s iPods. They are, for all intents and purposes, iPods on steroids. That’s why the iPod really matters. The iPod as we once knew it is definitely going the way of the Dodo. But the iPod – a platform that allows consumers to play music and video while mobile – is morphing into its next state as a component in a product that can do more. And that’s why it still matters: The iPod isn’t dying. The iPod is simply entering the next phase of its long history.”
Read more in the full article here.